Table of Contents
- Enterprise SEO processes
- Enterprise SEO tools
- Enterprise SEO framework: Halo model
- Ensure you have the right team leading content production
On the look for great enterprise SEO tools and some processes to help you out on your large-scale SEO strategy? This article’s for you.
At Embarque, we understand how easy it is to feel lost when looking for the right SEO tools. From performing an audit through thousands of pages and keeping track of millions of SEO keywords, here are some great enterprise SEO tools that will help you become more successful in your digital marketing efforts.
Without further ado, let’s dig in.
Enterprise SEO processes
Just before we begin to uncover these tools, it’s important to spend some time pointing out some unique SEO strategies that work so you won’t waste resources on what is deemed as outdated.
So which process brings better conversions?
Let me show you the top on our lists.
Keyword research relies on a good content gap analysis
To do effective keyword research, you need to:
- Define your target personas and relevant topics
- Creating a list of your SEO competitors (ie websites ranking for these topics)
- Performing content gap analysis
We won’t get into the basics, but with tools like Ahrefs and SEMrush, you can find keywords that your competitors are ranking in. As a best practice, make sure that your competitors have sufficient organic search traffic, around 3,000 monthly traffic or more.
This minimum of traffic indicates that they have an SEO playbook that they’re following to rank for these keywords, and that their SEO is more intentional rather than lucky.
Afterwards, you can then further filter the results to make them more relevant or insightful for your goals:
Expand your content to meet end-users intent
Making your content relevant to the specific needs of your users is an essential key to getting more engagements and conversions on your website.
For instance, if you have thin pages with little or no content on your site, those pages will be extremely difficult to rank for due to the mass of competition out there.
More so, it might likely jeopardize two things:
- It will result in a higher bounce rate or a bad user experience
- It will ultimately not rank well on the search results.
Instead of supplying articles that will hurt you on both sides, focus on supplying useful and high-quality content that both users and search engines will both vote for. This basically means:
- Republishing the thin content with the same URL.
- Adding more words to target for a keyword that you’re starting to rank for.
- Using a content optimization tool like Frase.io and Clearscope
Leverage internal and external linking
Internal linking and external linking can’t be underestimated in SEO.
If you’ve got a page that speaks about similar things, why not link them up for better performance and traffic?
Doing this will help Google and other search engines understand the structure and uniqueness of your website.
External links are still much important but always prioritize acquiring them through PR campaigns and community engagement with other websites or bloggers.
Develop a system that consistently supplies high-quality content based on intent
As an SEO organization, you are not only in the business of featuring on search engine results, we are all for content creation.
To be successful at SEO, you need a system that consistently supplies high-quality content that is focused on user intent and relevant for all aspects of the user journey. Of course, this means aligning your business and marketing objectives alongside your SEO strategy.
The goal is to keep supplying content that captures all intent so you can always feature on the search result whenever your target audience searches for you.
Create content that is transactional, navigational, commercial, and so on.
In essence, you want to:
- Create unique and specific content that provides great user-experience
- Develop the habit of creating content that answers questions
- Incorporate images, videos, statistics, and facts into content to make it more engaging and compelling
- Create content that shows the audience the what, why, and how to go about solving a problem
Now that you’ve gotten a bit of understanding about the techniques that work, it’s time to talk about the tools that can make them happen.
Enterprise SEO tools
To get started growing your organization’s SEO processes, you’ll need to use some Enterprise SEO tools that can handle your large scale.
But SEO consists of so many different processes that at enterprise-level, you’re bound to use a variety of tools. Here are some of our recommendations on what to use.
A good keyword research tool is key to a successful SEO strategy and for easy ranking on the search results page.
Let’s go over some tools that will work best for this.
BrightEdge Data Cube
BrightEdge has a very comprehensive set of features catering to large companies and enterprises. The platform allows you to do effective keyword research across non-Google search engines and can track how your competitors are faring in these platforms.
Ahrefs is the go-to tool of many organic search specialists and content marketers for its intuitive platform and effective keyword research capabilities.
If you’re just starting out your processes and think that BrightEdge may be a bit too excessive for you, Ahrefs is a good alternative to get started on Google SEO content and finding the right keywords.
SEMrush is another tool for keyword research that can help you with keyword research. There’s a tug-of-war between people using SEMrush and Ahrefs, but the general consensus is that Ahrefs is more accurate for organic search, while SEMrush is the go-to for paid keywords.
Content creation just does not only boil down to keyword optimization. If you want to get indexed a lot faster, you’ll want to use content optimization tools to ensure that your content is semantically optimized to get quickly recognized by Google Search.
Tools like Clearscope and Frase can shave off literally months of waiting to rank.
Have you ever wanted to have a tool that could grade your content based on content relevance or comprehensiveness?
Clearscope is thoroughly furnished to supply you with an idea of how well your content will perform on search results by scanning your content against the LSI keywords that Google analyzed to be related to your target keywords.
Clearscope analyzes leading performing organic content to come up with actionable suggestions based on readability, word count, type of content, and many more.
Using Clearscope is pretty easy, all you need to is to enter the keyword you intend to rank for into the dashboard and press the “run report” button and the tool, in turn, generates a list of the top 30 pages that are already ranking for that search term
Later on, you’ll be required to paste your content so Clearscope will analyze your content against these top 30 pages and give you suggestions of LSI keywords that you should incorporate into your content for better performance.
Isn’t that cool?
Content optimization tools
As an enterprise or large business owner, you must check if your website content is adequately optimized for keywords, includes relevant links, meta, and title tags.
Here’s a tool that does just that.
Conductor is a platform that is geared towards providing businesses with the best possible experience regarding content optimization.
The platform gathers insights from relevant data and analyzes entrepreneurs websites’ for:
- content performance
- keywords alert, and
- optimization opportunities.
Also, the tool offers enterprise recommendations on how to optimize their content based on the keywords they’re ranking for.
Internal link building
The place of building links or linking up pages within the same website can’t be downplayed and that’s why we recommend these tools:
seoClarity was founded in 2009 and it’s powered by the Clarity Grid infrastructure.
The tool basically is an all-in-one SEO software that provides enterprises with actionable insights on how a website’s content is performing online by using machine learning.
With this tool, you can fully understand the structure of your website’s link and gain an understanding of how to go about linking up the pages of your website.
Additionally, the Link clarity feature in this tool allows you to gain insights into the pages that have an urgent need for inbound links.
Botify is a large platform that is aimed at helping enterprise-level websites to ease their SEO workflows.
The site mainly consists of three suite which includes:
- Botify Analytics
- Botify intelligence
- Botify and Activation.
Botify provides insights into how well your website pages are connected so you could leverage internal linking to improve SEO performance.
More so, the platform different data relating to:
- Distribution of internal links
- Compliant URLs
- Outgoing links
- Page depth metrics
It’s a highly recommended internal link building tool that every website owner should possess.
Other tool: Conductor
SEO content republishing/re-optimization
As an entrepreneur, you and I both know that not every post you write will rank on Google.
Some might feature on the bottom of the first page while some others might be on the second or third page.
For instance, Ahrefs published an article on how they rewrote a 2018 blog post that was getting a maximum of 500 estimated organic visits per month. After they modified the same post, their traffic was doubled.
You need to always check your old content that isn’t performing and republish them.
Here’s a tool that you can use to do just that:
seoClarity Content Fusion
One obvious attention-grabbing feature on the seoClarity platform is the Content Fusion tool. With this tool, writers can easily cover an authority topic within seconds.
You can’t underestimate the power of this tool as it also integrates a complete lifecycle of content optimization management components that puts user intent into consideration.
Additionally, it also has an AI-driven content editor that helps you optimize your content semantically.
Other tools: Frase and Clearscope
External linking building
Backlinks are obviously the best type of link that can change the way search engines and users see your business.
Through them, you build credibility and strengthen your chances of getting featured for organic search results.
Here’s a tool that you can use to scale the growth of your backlinks:
Ahrefs is also great for spotting backlink opportunities.
With thousands of SEOs (both small and enterprise-level) around the world voting for this tool, it’s no doubt a very awesome backlink tool.
Brian Dean, founder of Backlinko, termed this tool as “The world’s largest backlink index”
Ahrefs has a lot of advanced features suitable for enterprise.
One awesome feature you’ll find is the “link intersect”.
This feature allows you to find the websites linking to your competitors.
With this feature you can easily identify the websites you can reach out to when you have awesome content that supplies great value in exchange for backlinks.
As an enterprise, you need to consistently use outreach to reach both your short term and long term goals
Though, very time-consuming, over time it can amount to a great SEO success.
So you ask, which tools do you recommend for successful outreach campaigns?
Here are three tools you might want to consider:
With top review websites including Capterra and G2.com vouching for this tool, Snovio is worth checking out. This tool essentially allows you to find anyone’s emails.
Through this tool, you can find convertible leads, automate your outreach, verify your contacts, and track your progress.
Snovio is specifically an outreach platform used by digital marketers who intend to scale their SEO progress exponentially.
With Snovio, you can send over 500 emails a week and get tons of open rates.
With Pitchbox you can skip all those boring details slowing down your outreach program and focus on creating connections with people that matter within your SEO space.
With this tool you can:
- Unearth targeted opportunities by getting to discover details such as contact information, website URL, social media, and more.
- Follow-up prospects with automated tools
- Personalize your outreach messages for a better response rate
- Analyze your outreach performance by finding out what isn’t working and why it isn’t working
With BuzzStream on your list of outreach tools, you can research influencers and implement a more personalized outreach.
This tool possesses some unique features that makes it more attractive to customers.
BuzzStream does all the heavy lifting for bloggers by simply making it possible for them to add new bloggers, link building profiles, and social media profiles as they browse through the search engine.
Besides, you can easily upload a list of URLs and allow the tool to provide you with information such as contact information, traffic statistics, social metrics, and many more.
This tool is indeed time-saving and efficient for outreach campaigns.
Enterprise SEO framework: Halo model
Successful Enterprise SEO is a combination of strategies that enterprises put into practice to win and generate a huge ROI for their business.
An obvious contributor to this great success is content marketing and this must be given rigorous attention if an organization plans to scale up its business with SEO.
Andy Betts shared excellent insights on this with a model he called “The Content Halo.”
The model emphasizes the need to build a strong content culture to achieve business goals and keep the audience engaged.
Let’s go over the summary of this and how you can integrate it with your Enterprise SEO processes.
Integrate content strategies with business needs
Every business has specific goals they try to achieve with their content.
These goals could be reaching a certain milestone with your products or service, support a marketing message, or provide a timely insight.
However, these goals and objectives must be clearly spelled out before coming up with quality content or the content becomes a waste leading to a fall in ROI.
Understand audience demands
We are in the business of optimizing for search engines and featuring for organic results, but…
… you should allow your audience to be the reason for creating content.
Loni Stark mentioned that the “core goal of content marketing is to build engaged audiences through information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty.”
So, focus on creating content around the needs of your audience.
Create high-quality content that solves their pain points and answers their questions.
A good way to do this could be coming up with a customer persona and using analytics to get an understanding of the behavior of your audience.
Use processes to create compelling content
Without a solid process in place for content curation, creation, and distribution, there’s a high likelihood that content might fall flat.
The key is to:
- Manage your content creators effectively.
- Ensure that there’s a system in place that give rooms for creating compelling content
- Create clear steps during the content production process.
Ensure you have the right team leading content production
Content production shouldn’t be restricted to blog posts or articles, you can diversify your contents into video, infographics, podcast, and others for better reach and analysis purpose
It’s however important you pick the best among your team for SEO content creation. If you need help creating great content that converts, at Embarque, we produce premium SEO content at unrivalled prices.
Hope you’ve enjoyed this article. If you have any questions, feel free to email the founder: firstname.lastname@example.org.