Table of Contents
- What is SEO for doctors and why does it matter
- What is SEO?
- Why should doctors leverage healthcare SEO in the age of the pandemic
- Benefits of SEO for doctors
- How to optimize your website for SEO
- Other medical SEO strategies
- Take your medical SEO to the next level with Embarque
With the advent of technology, SEO for Doctor, Medical SEO, healthcare SEO are all similar terms that every doctor or medical marketing professional needs to get themselves familiar with.
The reason for this is not far-fetched when you consider how patients approach the health sectors and search engines. Many patients in their quest for solutions to their medical problems will curiously enter related keywords into the search engine with the hope of a solution.
A person searching for solutions to breast cancer will most likely enter “solutions to breast cancer” into Google. If you’re in the cosmetic surgery industry, being in Google’s first page can help you instantly attract clients looking for these treatments without having to pay for expensive influencers and partnership deals.
Consequently, many of the medical websites providing these solutions will get several clicks and traffic leading to more revenues only if they are effectively optimized.
As a medical practitioner, your services should not end in your local community or hospital. You can showcase your services to a large number of people who need the special gifts only you possess.
Do you want to learn how to leverage medical SEO to build your brand and generate more revenue? At Embarque, an agency for premium SEO content marketing services that convert at fixed prices, many clients have used SEO content to significantly get more clients just by being visible on organic search.
In this post, you’ll learn:
- What is SEO for doctor and why does it matter
- Benefits of SEO for doctors
- How to optimize your website for SEO
- Other Medical SEO strategies
So without further ado, let’s dive into the real meat of the post.
What is SEO for doctors and why does it matter
Before we speak about SEO for doctors, I think it’s essential we understand the concept of SEO, that way we’ll understand better the goal of medical and healthcare SEO.
What is SEO?
First, SEO is an acronym that stands for “Search Engine Optimization”, a practice of modifying your websites, store, blogs, products in a way that makes them visible whenever someone searches for them.
This search can be done via search engines like Google and Bing.
It’s however, not limited to this, as you incorporate SEO techniques on social media, freelance marketplaces, Shopify stores, etc.
The primary goal of every SEO technique is to enhance website visibility in the search result so more traffic can be generated leading to more revenues.
What does SEO for doctors entail?
SEO for doctors is simply a way medical practitioners position themselves to be searchable and visible for prospective patients who seek the services they render.
For instance, someone searching for a cure for chronic ulcers from his phone possibly will enter the keyword “What is the cure for chronic ulcer?” and Google will display this result:
We can see from the result the top websites listed for this search query.
These websites are visible on the search results because they aligned themselves with Google’s goals.
So the primary goals of SEO for doctors are:
- Positioning yourself to be visible for everyone looking for your medical services.
- Aligning your website with Google’s goal by following some guidelines we’ll be sharing with you soon
- Propel a consistent number of new patients who seek the medical services you are providing.
Another interesting part is these top websites on the Search Engine Result Page (SERP) will be getting a quality amount of traffic, which simply means they’ll have more patients, solve more problems, and make more money.
So, in a nutshell, SEO for doctors is simply a way Doctors leverage search engines to reach out to more people.
Do you get that?
Why should doctors leverage healthcare SEO in the age of the pandemic
If you follow the trends, you will understand that since the outbreak of the novel coronavirus, the usage of the internet has been on a high increase.
Internet users have been found to increase from 40% to 100%.
In London for instance, there’s been an over 22.6% increase in web traffic since the pandemic began.
This shows that more people are visiting the online space than ever before.
This does not exclude those who are looking for solutions to their health issues.
Here are some reasons you should leverage SEO for your healthcare and medical practices:
Most People Turn To Google First For Their Problems: The world has grown so much that anyone can receive answers to bothering issues even from the comfort of their homes.
For instance, when a lady starts noticing some symptoms of pregnancy, she will most likely turn to Google first to confirm if what she is seeing is true
- The Top 4 Web Pages On The Search Result Gets The Most Attention: Have you ever search for something on Google? You’ll discover that you find yourself clicking on results related to the question you asked. That’s the power of SEO.
- The Online World Is Very Competitive: It’s not enough to have a website (if you have one), you must optimize it for easy ranking because of the competitive nature of the online space.
Benefits of SEO for doctors
What are the benefits you get when you optimize your website for SEO?
Here is a list of benefits:
For Brand Visibility And Accessibility: let’s say for instance, someone needs urgent care. They can easily type “Urgent care in **area**” into the search engine to find all the urgent care facilities in that area that have a search presence. See example below:
- To Generate Massive Traffic: With 92% of patients worldwide searching for medical services online, you can be sure of getting tons of traffic to your websites daily when you optimize your medical website for SEO.
- Offer Helpful Information To People: Research has shown that 85% of people in the United States use the internet to get helpful information about their health. These connotes that if you can provide the solution to their health issues, you will be able to build a brand for yourself in the online space.
How to optimize your website for SEO
Oh! You want to learn how to optimize your website for easy ranking on the search engine, then, I think you should follow these procedures:
#1: Secure your website with HTTPS
This sounds like a complete no-brainer, but it’s one of those things you need to focus on when you’re just launching your website.
In 2014, Google announced HTTPS as a larger part of the ranking signals that make a website eligible for listing on the Google Search Engine Result Page.
Not only will this harm your SEO, it will furthermore reduce the number of visitors by chasing away your potential patients.
You can imagine a patient trying to access your website who find this warning:
When a visitor finds this on your website, he/she will automatically be gripped with fear and hence may not be willing to visit anymore.
A website secured with HTTPS will appear this way when being accessed:
When your website is not secure, you’ll find a “not secure” tag on the left upper top of your page instead of the normal padlock icon.
There are also instances where your website will be marked as “not secure” despite having an HTTPS certificate.
#2: Optimize your website for local search:
Optimizing your website for local search is an SEO for Doctors strategy that can easily help new patients around your locality discover your service. For example, someone looking for plastic surgeons in Tampa will get these results:
Believe it or not, these are not the only cosmetic surgeons available in Tampa, Florida, but these results are visible on the search page because the websites displayed have optimized for local search.
Local search results are most times accompanied by a Google map which gives direction to the location of the clinic.
Optimizing for local search will allow you to stand out among the multitudes of companies who offer your services which leads to more revenues on your side.
Here are a few things you should pay attention to if you plan to optimize for local search
- Set Up A Google My Business Account: Google My Business (GMB) allows you to list your business with Google so it can be eligible for display on Google maps, knowledge Graph and Google Local Pack when someone search for related keywords.
- Add Your Customer Reviews: Like any other online business, Google rely on relevant reviews from any company that wants to be listed for local searches. They do this to protect their name and brand and also to sort the good from the bad.
- Describe Your Business: When supplying information for your Google My Business profile, endeavor to supply adequate information. Make sure you provide information such as names, phone numbers, location, nature of business, and others.
- Add Your Hours Of Operation: Do you open around 9am and close by 8pm at night? You’ll need to tell Google about this.
These small tweaks matter, and they can instantly lead to amazing results.
#3: Target the right keywords
As a part of your medical SEO practice, you’ll need to put yourself in the shoes of your prospective patients by integrating the keywords they use when searching for your services into your website homepage or content.
Now, you may ask, what are keywords?
Simply defined, keywords are phrases or words that people enter into the search engine to search for specific solutions, products, or services. At Embarque, we specialize in effective keyword research that can help you rank fast for your region’s medical SEO.
As a medical doctor, you can expect someone who’s looking for a clinic in your area to enter specific keywords that target your area.
For instance, someone looking for a psychiatric hospital in New York City will most certainly enter words like:
“psychiatric hospital in New York”
“New York City Psychiatry”
“Psychiatric specialist in New York City”
All these are keywords people are using to search for a psychiatrist in New York City. So what must you do:
Create A Customer Persona For Your Ideal Patient: For effective keyword research, it’s imperative you know who your ideal patient is, and that’s why you need to create a persona.
The purpose for creating this is to be able to target them specifically. To do this you might need to ask yourself some questions which include:
“who is my ideal customer?”
“where are they staying?”
“what’s their age range”
“what are their pains?”
“what makes them happy?”
And many more..
Use Location-specific Keywords On Your Web Pages: It isn’t enough to tell Google about your business, you should make adequate moves to add keywords that include your location so that your ideal patients can find you.
For instance, if your business is located in San Diego, you should add San Diego to your homepage and every content you post on your website.
Use Long-tail Keywords In Your Content: When you imagine what people enter into the search engine, you can conclude that they are most times long phrases.
Someone who is suffering from chronic ulcer possibly will enter terms like:
“How to stop having Chronic Ulcer”
“Solutions to Chronic Ulcer”
These are long tail keywords that patients use when searching for solutions.
So your goal is to include these terms in your content.
You can use keyword tools like Ubersuggest, Google Keywords planner, Semrush, Ahrefs to find long-tail terms.
#4: Create conversational, engaging, and useful content
Most people do say “content is king” but it’s actually not. Content is the kingdom, not the king.
In the world of SEO, content is everything.
You should know, however, that content is not limited to creating blog posts. There are different forms of content you can create to build your brand, from videos to infographics and blog posts.
As medical personnel, you need to include these few things when creating your content:
Focus On Writing To One Person: This sounds like a no-brainer, but it’s amazing how some people still use the word “we” most times when writing their blog posts.
Consequently, you will find their content so boring, selfish, and less productive. While you try to build your brand you should keep your focus on speaking to the emotions of your patients.
To do this, simply revolve your content around “What’s In It For Them (WIIFM)”. Use the word “You” frequently whenever you create content for your blog.
Write Useful And Actionable Blog Posts: Don’t write blog posts just for the fun of it. Try as much as possible to create content that offers helpful advice and solutions.
Make sure you write content that your patients will read and want to take action.
Another thing you can do is to cite examples in your content.
Write For Scrollers And Scanners: The online is getting so choked with content daily and people are exposed to several words per day. You need to make your content so simple that just anyone can read it.
Make sure you include relevant headings, bullets points, buildings, and pictures so your content can be easily read.
#5: Make your website mobile-friendly
Since the advent of smartphones, Google has demonstrated so much preference for websites with responsive web design making it one of the top ranking factors.
So, therefore, websites that are quite easily accessible with smartphones are ranked higher in the search results than those which are not.
This a key factor you might want to consider in your SEO for doctor strategies.
Other medical SEO strategies
Here are a few other healthcare SEO strategies you can implement in your SEO for Doctors strategy.
Increase Your Page Load Speed: Both Google and Bing place so much emphasis on the page loading speed of a website as one of the core ranking factors.
53% of mobile visitors will leave a site if it fails to load within 2 seconds. Your website should not use more than 2 seconds before loading or your visitors will leave.
- Optimize Your Images For SEO: Optimizing your images is an important aspect you can’t overlook when it comes to SEO for Doctors. Whenever you use images on your website try making sure the file name, alt text, title, caption contains keywords relevant to the posts.
- Use Keywords With Relevant Tags: Keywords helps Google to understand the structure of your page. So it’s wise to always use keywords in key areas of your content such as H1, H2, H3 tags.
Build Backlinks: Backlinks are one of the backbones of SEO. It helps Google determine the credibility and authority of your website.
Although building backlinks may take a considerable amount of time, it’s achievable in the long run. One of the numerous ways you can build backlinks is guest blogging, an act of posting on other relevant websites for the purpose of sending links to your website.
Take your medical SEO to the next level with Embarque
Conclusively, Medical SEO is one major method you can implement as medical personnel in order to reach out to many people who want your services. Ready to implement your SEO for doctors strategy?
While at first, there might be a lot to absorb, especially when you’re just starting expanding your online operations. But your medical SEO strategy can pay dividends in the long run, and allow you to repeatedly get traffic without much effort.
SEO is an investment, not a cost. If you need help on how to correctly set up your SEO processes, at Embarque, we can help you get to where you want to be. From keyword research to find relevant search terms to rank for in your area to creating premium SEO content that converts, we’re your one-stop stop to fuel your SEO growth.
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