Helping Businesses Grow Through Smarter Search
Embarque is a performance-focused SEO and AI-driven search agency. We help scaling brands across SaaS, HealthTech, FinTech, EdTech, LegalTech, and marketplaces. Turning search into their most reliable growth channel through smart strategy, technical execution, and creative content.
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Our Mission
To make SEO simple, scalable, and built for outcomes, not impressions. We help teams turn search into a high-performance, long-term growth engine.
Every campaign we run is tied to business outcomes, signups, MRR, pipeline, not vanity metrics.
We focus on content that’s trustworthy, accurate, and structured to win in competitive and AI-driven SERPs.
We build for today’s SEO and tomorrow’s AI landscape—designed for LLM discoverability, structured data, and voice search.
What We Do
Every engagement is designed to deliver compounding, long-term performance, built around strategy, structure, and content quality.
We optimize your site’s foundation, crawl depth, schema, internal linking, indexability, Core Web Vitals, ensuring Google can access and trust every page.
We build scalable frameworks to target hundreds or thousands of long-tail pages using structured templates, automated linking, and smart metadata logic.
We map high-intent keywords to your actual product workflows, writing content that educates, ranks, and converts, not just fills space.
Our content is structured to surface in AI tools like ChatGPT, Perplexity, and Gemini—using semantic markup, summaries, and voice-friendly formatting.
We earn authoritative backlinks through manual outreach and content placements on trusted, relevant domains, never spam or low-quality farms.
We don’t just show rankings, we show business impact: traffic value, demo signups, MQLs, pipeline influence, and ROI per cluster or page.
Our Approach
We don’t do ad hoc SEO. We follow a proven process, starting with deep understanding, building high-performance systems, and optimizing for measurable outcomes.
We begin with a discovery call to understand your business model, growth goals, and target personas. From there, we shape SEO priorities around business outcomes—not just keywords.
We analyze your current site, content, and authority to uncover technical gaps, ranking blockers, and missed opportunity areas.
We build an execution-ready system, from content and links to architecture and AI-ready formatting. Everything’s mapped to your customer journey and built to scale.
We don’t just report rankings—we track revenue influence, signup volume, AI visibility, and cost efficiency. Then we double down on what works.
A Diverse, Global Team
Our team spans across the UK, US, Asia, Africa and Europe, bringing a variety of perspectives and expertise. We’re committed to building a team that reflects the diverse world we serve, delivering strategies that resonate globally.
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Jules Canlas runs Embarque.io, helping companies like VEED, Riverside, and EmailOctopus grow revenue through SEO. Creating content online since 2009, he blends revenue-driven strategy with creativity and data. Beyond work, Jules is often bouldering, hiking, training, or traveling across the world.
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Shaf supports the team with operations and growth. His focus is on building efficient workflows and growth systems that allow Embarque to scale while maintaining quality and agility.
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Based in Nigeria, Tim plays a key role in shaping and refining SEO strategies across client projects. With deep knowledge of search behavior and keyword targeting, he ensures that every piece of content is optimized for visibility and performance.
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Jennifer oversees all things people and culture at Embarque. From recruitment to team wellness, she fosters a healthy and supportive environment where team members feel valued and heard. She loves traveling and is always on the lookout for new dishes and food experiences to try wherever she goes.
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Jordan ensures that client campaigns are running smoothly from start to finish. He coordinates across writers, editors, and strategists to maintain deadlines, quality, and communication.
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Micaela reviews and polishes content to ensure every piece meets SEO standards and editorial quality. Her work helps maintain the clarity, structure, and purpose behind Embarque’s content. In her spare time, Micaela enjoys travelling to sunny places, learning French, and reading thrilling novels that constantly challenge her perspective.
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Aronu plays an essential role in Embarque’s SEO team, ensuring high editorial quality while aligning content with SEO best practices. He specializes in optimizing articles for search intent, refining keyword integration, and maintaining clarity and structure to improve rankings and reader experience. His keen eye for both editorial flow and SEO performance helps drive sustainable organic growth for our clients.
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Blessing develops and manages Embarque’s website and user experience. From layout and flow to design and development, she ensures our digital presence reflects our values and supports both users and the team.
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Khanh is a key member of Embarque’s SEO team, helping develop and execute data-driven strategies that boost search visibility and organic growth for our clients. He focuses on keyword research, on-page optimization, and competitive analysis.