Free AI Customer Lifetime Value Calculator
Easily calculate your customer lifetime value for SaaS or retail businesses. Get insights to maximize revenue, optimize CAC, and make smarter growth decisions.
How It Works
Click "Calculate CLV" to instantly see your Total CLV, Gross CLV, and Net CLV after CAC. Use these insights to understand your revenue potential and growth opportunities.
Input your monthly subscription, average order value, churn rate, gross margin, and other relevant metrics. These values form the foundation for calculating total, gross, and net CLV.
Click "Calculate CLV" to instantly see your Total CLV, Gross CLV, and Net CLV after CAC. Use these insights to understand your revenue potential and growth opportunities.
Unlock Revenue Insights with Our CLV Calculator
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Gain a detailed understanding of how much revenue each customer contributes throughout their entire lifecycle. These insights help you identify high-value segments, make smarter marketing decisions, and allocate resources to maximize long-term profitability effectively.
Compare your gross CLV against customer acquisition costs to determine true profitability. Knowing these numbers helps you allocate budgets to the most efficient channels, reduce wasted spend, and focus on strategies that consistently deliver measurable ROI for your business.
Use lifetime value projections to inform expansion, upsell, and retention strategies. By understanding how each customer contributes to recurring revenue, you can make data-driven decisions that drive sustainable growth and improve the overall health of your business.
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Frequently
Asked Questions
What is Customer Lifetime Value (CLV)?
Customer Lifetime Value estimates the total revenue a business can expect from a customer over their lifespan. It helps businesses forecast revenue, plan growth strategies, and evaluate the profitability of different customer segments.
How accurate is this calculator?
This calculator provides estimates based on the metrics you enter. While it offers useful insights, real-world CLV may vary depending on market fluctuations, churn patterns, and other operational factors.
Can I use it for subscription businesses?
Yes, the calculator includes a SaaS mode. Simply enter your subscription price, customer lifespan, and expansion revenue to calculate total, gross, and net CLV specifically for subscription-based models.
See our list of SEO tools for SaaS for every use
How can I improve my CLV over time?
Improving CLV involves increasing customer retention, encouraging repeat purchases, and boosting upsells or expansion revenue. Focusing on customer satisfaction, loyalty programs, and personalized experiences helps maximize revenue potential from each customer throughout their entire lifecycle.
You can also try our Marketing ROI Calculator.
Does this calculator consider profit margins?
Yes, the tool factors in gross margin percentage. This allows you to see the difference between total revenue and actual profit, giving a clearer picture of your net value per customer.