From 52 to 7,663 Monthly Visitors: How We Helped BlueTally Achieve a 14,637% Traffic Increase

BlueTally needed to establish itself in the asset management software market against competitors with 8-figure marketing budgets and domain ratings above 70. We helped them grow from 52 monthly organic visitors to over 7,600 in this competitive space.

What We'll Cover

This case study details how we helped BlueTally increase organic traffic by 14,637% while raising their domain rating from 4 to 33. We'll explain the process of turning 52 monthly visitors into over 7,600 through content creation and link building.

The Problem - Competing Without Content Authority

BlueTally came to us with a powerful asset management platform that served everyone from small businesses to enterprise clients. But their exceptional product remained hidden in search results, overshadowed by established competitors.

Their starting position:

• A mere 52 monthly organic visitors with zero growth trajectory
• A Domain Rating (DR) of 4 that severely limited their ranking potential
• Only 100 ranked keywords, none in positions that drove meaningful traffic
• No structured content strategy or link building framework to drive growth

The Solution - A Revenue-Driven SEO Plan

BlueTally saw the potential of SEO from the start, but they needed a strategy that would deliver both long-term organic growth and immediate revenue opportunities.

This meant carefully selecting high-intent keywords that could convert visitors while simultaneously building the foundation for broader organic visibility. We developed a comprehensive plan that balanced quick wins with sustainable growth through four key pillars:

Blog Content

We created blog posts targeting commercial search terms like "best small business asset management software" and integration topics like Intune.

Our blog strategy focused on three areas:

• Starting with low-competition topics to gain initial traction
• Creating detailed integration guides for enterprise tools
• Developing comprehensive guides addressing common user challenges

Every six months, we identified posts ranking in positions 20, 10, and 3, then used competitor analysis to improve them for better traffic.

Industry-Specific Landing Pages

We created targeted landing pages for various permutations of "[Industry] Asset Management Software", covering key sectors like:

• Healthcare
• Education
• Construction
• Non-profits

Each page was specifically optimized for its target keyword while maintaining consistent conversion elements.

SERP Optimization

Each piece of content underwent systematic optimization to maximize its search visibility. This included crafting compelling meta titles and descriptions, implementing strategic internal linking, optimizing for featured snippets, and adding relevant schema markup where appropriate.

Regular performance monitoring allowed us to identify and update underperforming pages to maintain and improve rankings.

Strategic Link Building

We focused on securing 4-5 high-quality backlinks each month from relevant websites with Domain Rating (DR) above 40. These links were strategically directed to our most important commercial pages to maximize their ranking potential and conversion impact.

The Results - From Invisible to Industry Leader

After two years of consistent execution, BlueTally achieved transformative growth:

• Organic Traffic Growth: Monthly visitors increased from 52 to 7,663 - a 14,637% increase that brought consistent demo requests and enterprise leads.
• Domain Authority: BlueTally's Domain Rating jumped from 4 to 33 - a 725% increase that unlocked more competitive keyword opportunities.

• Expanded Keyword Coverage: Total keyword rankings grew from 100 to 3,400 - a 3,300% increase across commercial and integration-focused terms.
• High-Value Rankings: Secured 80 pages in the top three search positions, focusing on commercial keywords with clear purchase intent.

Key Takeaways

• SEO Takes Time: Traffic reached 463 monthly visitors after six months. It took two years to reach 7,663 visitors. Long-term commitment drives SEO growth.
• Quality Content Works: We ranked on page one for 85% of target keywords by creating content that addressed buyer needs. Each piece was researched and optimized for search intent, and realistic topics were selected based on what Google was favoring BlueTally for.
• Consistent Link Building Pays Off: Building 4-5 high-DA backlinks monthly increased BlueTally's domain rating from 4 to 33. This higher domain rating let us target more valuable keywords.

Scale Your Organic Growth With Embarque

The asset management software space is crowded, but opportunities exist for companies with the right strategy. BlueTally's success shows what's possible with a focused approach to content and link building.

Ready to transform your organic search presence? Book a free strategy call to learn how Embarque can help you achieve similar results.

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