You start by entering a seed keyword and related subtopics. The tool uses that to generate a set of keyword clusters, each grouped by similarity or search intent.

Each cluster includes related keywords that can be used to support a single blog post, landing page, or subtopic. This makes it easier to decide what to cover in one piece of content and what should be broken into separate articles.

For example, if you input “email marketing”, you might get clusters like:

• Tools for email marketing
• Email subject line tips
• Automation strategies
• B2B vs B2C email tactics

Keyword clustering is one of the most effective ways to build topical authority and improve SEO performance. Search engines are moving away from just matching keywords—they now look at how well your content covers a topic. Clustering helps you do exactly that.

Here’s how it helps:

• Saves time: Skip manual sorting and get clusters in seconds.
• Improves SEO: Builds stronger topic coverage and better internal linking opportunities.
• Simplifies content planning: Know what to write about and how each piece connects to your larger strategy.
• Boosts relevance: Each cluster reflects how people actually search, helping your content match real intent.

If you’re planning a content strategy or optimizing a website, this tool is a shortcut to better structure and performance.

Yes. Like all Embarque tools, the Keyword Cluster Generator is completely free. There’s no sign-up required and no usage limits. You can generate clusters as often as you need.

Whether you’re working on one blog post or building a full content hub, the tool is ready when you are—with no paywall in the way.

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Nope. The tool is fully web-based. You don’t need to download anything or create an account. Just visit the tool’s page, enter your topic description, and get your keyword clusters instantly.

It works on any device with an internet connection, whether you’re on desktop, tablet, or mobile.

The key is to keep your input focused and clear. Here are a few tips:

• Be specific: Instead of “marketing,” try “B2B email marketing for SaaS” or “content marketing for small businesses.”
• Use common language: Write how your audience might describe the topic.
• Avoid adding too much: A short, focused description works best. Stick to one topic at a time.

You can run multiple variations of your topic to explore different angles. If one description doesn’t give you the clusters you need, try a more specific or slightly different version.

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The tool is powered by Gemini 1.5, a fast and accurate AI model that’s great at understanding context and relationships between keywords. It helps generate clusters based on how topics and phrases relate in real-world search behavior.

Gemini 1.5 understands your input and returns keyword groups that make sense together—not just by wording, but by user intent and search context. That means the clusters are practical for both content creation and SEO planning.

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Yes, the tool gives you a solid starting point, but you can always review and adjust the results based on your goals. You might want to:

• Merge or split clusters depending on your content plan
• Focus on certain keyword groups based on priority
• Add your own keyword research to supplement what the tool gives you

The tool handles the heavy lifting—organizing keywords into clusters—but you’re free to refine the output based on your own strategy.

Keyword clusters are useful across several parts of SEO and content strategy. Here’s where they come in handy:

• Blog content planning: Each cluster can form the basis for a standalone post or part of a pillar page.
• Internal linking strategy: Link related content within a cluster to improve site structure and engagement.
• Topical authority building: Covering all the angles of a topic shows search engines that your site is a reliable resource.
• Programmatic SEO: Generate clusters that can scale across content templates or automation.
• Site structure planning: Use clusters to decide how to group content into categories or subfolders.

Once you’ve got your clusters, you’ll have a clearer view of what to write, how to organize it, and how to connect it.

The tool is powered by Gemini 1.5, a fast and accurate AI model that’s great at understanding context and relationships between keywords. It helps generate clusters based on how topics and phrases relate in real-world search behavior.

Gemini 1.5 understands your input and returns keyword groups that make sense together—not just by wording, but by user intent and search context. That means the clusters are practical for both content creation and SEO planning.

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As often as you want. There are no limits. You can use it for one blog post, a 50-page SEO plan, or anything in between. It’s built to be fast, useful, and available whenever you need it.

If you’re iterating on your strategy or just want to test different keyword angles, you can keep using the tool until your clusters are exactly where you need them to be.