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SaaS SEO Agency to Drive Conversions and MRR
With VEED, Riverside and Flick as part of our clientele, we know a thing or two about significantly scaling growth through SEO for SaaS companies. Build a winning SaaS SEO strategy and organically increase monthly traffic, leads, and recurring revenue for your SaaS company.
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Some SEO Wins We're Proud Of
Attract better traffic, convert faster, and grow your SaaS
Embarque helps SaaS companies grow through SEO that’s tied to business outcomes, like more signups, trials, demos, and revenue. Whether you’re trying to rank for product-led queries, scale pages fast, or show up in AI search engines, we build a plan that fits your growth stage and priorities.
We handle everything from keyword planning, auditing, benchmarking and content to link building and reporting. You get a complete SEO strategy tailored to your product and funnel, plus the execution to make it work without adding to your team’s workload.
Our SEO experts help you connect your SEO performance to actual revenue using GA4, PostHog, or your preferred analytics setup. You’ll see which pages are driving conversions and where the real impact is coming from, without relying on guesswork.
We create high-intent landing pages, blog posts, and product content designed to convert. These are the pages that show up when buyers are actively searching and help turn visitors into leads, trials, or paying users.
We structure your content to appear in AI tools like Perplexity and ChatGPT. That includes formatting, prompt-aware language, and clear information that helps your product get mentioned and linked when users ask relevant questions.
Our link builders earn links from trusted, relevant websites that support your most important pages. The goal is to improve rankings for content that leads to signups and revenue, not just increase traffic for the sake of it.
Here's What They're Saying Regarding Our Services...
"The content we’ve gotten from other services didn't provide the returns they'd promised. Since working with Embarque, we've increased our YoY revenue by 1600%. The ROI has been pretty significant, to say the least."
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"Since implementing Embarque’s strategy, we’ve seen some of our pages gather significant search traffic. In particular, our podcasting name generator gets thousands of search clicks."
"We've been steadily increasing our monthly web views—compared to 2021 Q3 to 2022 Q2, we've seen a 178% increase in our blog traffic."
"Appreciate the small-but-mighty team at Embarque. They offer product-based writing, great for SaaS."
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"Embarque’s expertise in SEO has been crucial in the growth of our product. Our website is now ranking on the first page of Google search for relevant queries, and we’ve earned $35,000 in revenue thanks in part to Embarque."
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"We managed to start ranking in the top 3 results on Google for several of the terms we were targetting within 3 months of getting content from Embarque."
"After 2 months, Embarque had written 6 articles for us and they already get more than 4,000 clicks per month (!!!) from Google - growing steadily."
"Before finding Embarque, I had tried several other content marketing agencies but they were either too expensive or the quality of writing was subpar. However, Embarque offers a great price for the level of service they provide."
"Embarque delivered clear, timely results, improving our site traffic and domain authority. Communication was smooth through virtual meetings and messaging, and they consistently met deadlines. A great experience overall."
How We Stack Against
Other Options
How We Work
We kick things off by understanding your product, goals, and how your customers search. That gives us the context to build a strategy that actually fits.
Once we’re aligned, we get to work. Everything is tracked against key metrics so you always know what’s moving the needle.
We deliver clear performance reports monthly or bi-monthly, depending on your plan, and use them to guide regular strategy check-ins.
Case Studies
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Pricing
Flexible SEO packages that scale with your budget. A dedicated project manager is included at any rate and volume. Either pay monthly for flexibility or upfront for a 6-month plan for longer-term savings
Frequently Asked Questions
Do you have a money-back guarantee?
Yes, if you're not satisfied with the quality of our content, we provide a money-back guarantee for our monthly content packages. We're just that damn confident of our services 💅.
Who is creating the content?
Professional content creators with valuable branding and marketing knowledge create the content. Not pirates or highly-trained parrots. Don’t worry. We have strict editorial standards to make sure that the content you get is top-notch.
Can I order different packages and individual options at the same time?
Of course! You can definitely get different packages at once and supplement them with individual options.
What can I expect from the project manager?
Your personal project manager is like your in-house content manager. They will help you with the ins and outs of your content strategy via email and phone consultations. They’ll answer your questions on the content calendar and your SEO content strategy.
How do you measure SEO performance for marketplaces?
While some of our long-term clients have seen our content get search traffic after a day of having been published, we typically tell people to expect results in 3-12 months. SEO is a long-term game, and Google's algorithm updates make accurate forecasting especially hard. That said, we'll have a better answer once we look into your data and past trends.
How long does it take to see results from SEO?
SEO is a long-term channel, but we usually see early signs of traction—like increased impressions and keyword movement—within 2 to 3 months. For most clients, consistent traffic growth and conversions start to pick up between months 4 and 6. It depends on your domain authority, niche competitiveness, and how consistent we are with publishing and link building. We’ll set realistic expectations based on where you’re starting from.
How do you track performance?
We use a combination of Google Analytics 4 (GA4), Google Search Console, and Looker dashboards to track everything from keyword movement to demo requests. We focus on the metrics that align with your goals—like product signups, conversions, and organic revenue—not just impressions or traffic. We also help with setting up conversion events and attribution tracking if you don’t already have it configured.
Do you work with early-stage SaaS companies?
Yes, we work with SaaS teams at all stages, from pre-launch to post-Series A and beyond. For early-stage startups, we focus on low-hanging opportunities that drive revenue early, then build toward a scalable SEO foundation. Whether you're bootstrapped or VC-backed, we’ll tailor a plan to your growth goals, internal resources, and timeline. We keep things lean if needed, without cutting corners on impact.
Can you help us rank for competitive keywords?
We can, but we don’t chase volume blindly. We start by identifying high-intent opportunities that are realistic for your current authority, then map out a plan to move upmarket into more competitive spaces over time. That means building topical relevance, strengthening link equity, and publishing content that’s actually helpful—not just keyword-stuffed. It’s a step-by-step process, but it works when executed consistently.
What makes your SEO approach different?
We don’t do generic checklists or bloated reports. Our approach is revenue-focused and deeply tailored to your SaaS product, funnel, and customer journey. Everything we execute—content, targeting, reporting—is tied to real outcomes like signups, demos, or free trials. You won’t get fluff or busywork.
Do you offer link building?
Yes, we run link building campaigns that prioritize relevance and long-term value. We don’t buy spammy links or dump you into shady directories. Instead, we earn links from sites that are trusted in your niche, using editorial outreach, swaps, and strategic SEO content. The goal is to build authority for the pages that need it most, so you can improve rankings and drive more qualified traffic.
Will you manage publishing and updates too?
We can. If you want us to handle publishing, we’ll work within your CMS, follow your brand guidelines, and keep things consistent. We can also manage on-page updates, internal linking, and re-optimisation of existing content. If you prefer to keep publishing in-house, we’ll collaborate with your team and provide clean briefs, copy, and guidance to make implementation smooth and efficient.