What is Embarque?
Embarque is a productized SEO agency that offers premium SEO services at fixed and affordable costs. We’ve helped many bootstrappers and tech startups grow significantly through SEO services that convert. We are transparent, and genuinely care for our clients to succeed. You can check our portfolio and sample work to see what we've helped them achieve.
How do your services differ from the competition?
We are transparent and results-driven. From our project managers to content writers, everyone undergoes a rigorous vetting process to ensure that they have what it takes to work for rapidly-growing companies, where agility, time management and critical researching skills are essential traits to be succesful.
What is eCommerce copywriting?
eCommerce copywriting is the process of strategically writing content to engage people who are interested in your products or services. With the right copy, you can truly resonate with readers and boost your conversions—whether it's signup or direct purchase of your eCommerce offering.
How simple is the process?
The whole process can be as involved as you want it to be. Ultimately, it all boils down to client preferences. Some of our clients prefer to communicate everything via chat, instead of Zoom meetings. Others prefer to have monthly calls to get aligned on priorities and goals for the month.
After you complete our questionnaire and mention the topics you want for us to write about, we'll get on with our job. You'll get the finished draft in a Google Docs, where you can add suggestions or make your edits.
How do I pay?
Just create an account on our customer portal, select the package(s) and option(s) you want to purchase, and proceed with your payment.
Once our system has processed the transaction, you’ll then have to answer some questions regarding your product/service, brand, competition, priorities, and goals. Your answers will help us determine how we can help you effectively. If you’re still unsure of the process, feel free to email our founder: julian@embarque.io.
What's the difference between eCommerce copywriting and content writing?
eCommerce copywriting is a persuasive form of writing ultimately designed to convince users to buy something—like a product description, landing page, or social media ad. On the other hand, eCommerce content-writing is more informative content in your niche delivered through blog posts. It's meant to attract more web traffic and garner audience trust, rather than to directly convince them to buy.
Which areas of my eCommerce site need copywriting?
A successful eCommerce store employs high-conversion copy in every corner of their website where there's an opportunity. This includes the homepage, product listing page, product category page, FAQ, About, Blog.
You can learn how to build each of these web sections from the ground up in our eCommerce copywriting guide with leading examples.
How simple is the process?
The whole process can be as involved as you want it to be. Ultimately, it all boils down to client preferences. Some of our clients prefer to communicate everything via chat, instead of Zoom meetings. Others prefer to have monthly calls to get aligned on priorities and goals for the month.
After you complete our questionnaire and mention your goals and priorities, we'll get on with our job. You'll get regular updates and a monthly summary to make sure that we're aligned on what you want to get done.
Why is eCommerce copywriting important?
Most users skim content and have shorter attention spans than goldfish (8 vs 9 seconds). Your top competitors are successfully weathering these conditions with stellar copywriting on their eCommerce stores. The right words will attract more clicks to your site with strong headlines and CTAs, hold a user's attention on your site with engaging text, and increase conversion rates for your product or service with the best selling points.
Who is writing the copy for my eCommerce store?Your friendly neighborhood Embarque copywriter. When you ride with us, you get an open-minded professional skilled in the art of copy, educated on the science of SEO, and experienced in your realm of eCommerce. You can work remotely and collaboratively with your copywriter one-on-one through video calls or messages.
