From Traffic to Revenue: How We Helped Picflow Boost Blog Conversions by 460%

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When Picflow came to us, they were struggling to stand out in the client gallery software market. Their competitors had deeper pockets for marketing and stronger domain authority. Here's how we helped them turn things around by focusing on quality leads instead of raw traffic numbers.

What We'll Cover

We're going to walk you through how we transformed Picflow's search strategy from attracting random visitors to bringing in qualified leads that actually turned into revenue. You'll see our step-by-step approach to targeting the right keywords, creating content that converts, and building long-term authority through smart SEO and link building.

The Problem - Quantity Without Quality

When Picflow first approached us, they had a best-in-class client gallery platform, but their search strategy wasn't delivering results. They were getting traffic, but it wasn't helping their bottom line at all.

Here's where they started:

• Most of their ~1.8K monthly clicks came from free image converter tools. These pages were extremely top of funnel, and didn’t bring in visitors who were likely to become paying customers.

• They weren't showing up in high-purchase-intent searches. They lacked the pages and topical authority needed to rank for the kinds of high-value commercial keywords they needed in order to driven revenue from SEO.
• They had no real content strategy. They had content targeting topics relevant to photographers and creative professionals, but no overarching strategy for ranking for these terms.
• They were up against well-established gallery platforms with better search rankings and more comprehensive content.

Sure, they had some traffic, but from a revenue perspective, they might as well have had none. They were invisible to their actual target market—photographers and creative professionals looking for client gallery solutions. They were spending resources on SEO without seeing any real business impact.

The Solution - A Revenue-Focused SEO Strategy

Picflow knew SEO could do more than just bring in random visitors—they needed a strategy that would bring in people actually interested in buying. We built a plan focused on attracting high-intent visitors and making it easier for them to become customers.

We focused on four main areas:

1. Conversion Analysis

First, we dug deep into Picflow's existing data to understand what was working:

• We looked at which pages were already converting visitors to customers and why
• We identified pages that should have been converting better but weren't
• We found high-performing pages that weren't getting enough search visibility
• We mapped out how customers were making their buying decisions

2. Strategic Blog Content

We developed two types of content, each serving a distinct strategic purpose:

Commercial Intent Content

We created content specifically for photographers actively evaluating gallery solutions, focusing on the key decision points in their buying process:

• Honest comparisons between Picflow and competitors
• Articles about alternatives to other gallery solutions
• Product roundups that included Picflow alongside other options
• Deep dives into specific features buyers care about

Informational Authority Content

We targeted "jobs to be done" topics that aligned with Picflow's highest-converting features. This approach not only generated direct conversions but also built valuable topical authority clusters around our key commercial terms:

• Content addressing specific challenges photographers face
• Clear guides solving problems that Picflow's platform handles well
• Related articles that built credibility around key commercial terms
• Real examples showing how photographers use the platform

3. On-Page Optimization

This strategy was all about doubling down on what was already working.

We improved their existing pages to show up better in search results. This meant rewriting titles and descriptions to get more clicks, updating content to better match what people were searching for, and adding sections to rank for SERP features. 

We also added internal links to guide visitors toward conversion points while helping important pages rank better.

4. Strategic Link Building

We built Picflow's authority by building links to key conversion pages. Instead of chasing lots of low-quality links, we focused on getting links that would actually help establish Picflow as an authority in their field.

The Results - From Zero-Value Traffic to Revenue Generation

After two years, the results speak for themselves. Overall, blog traffic now signs up 525% more often and converts 462% more often than it did before. This is a big win, and it proves that a revenue-focused SEO strategy can generate serious ROI.

In addition, there are some other wins worth mentioning:

• Real Sign-Up Growth: Our content now brings in over 1.1K+ qualified sign-ups every year, directly contributing to revenue
• Strong Conversion Rates: The pages we created convert at 6.5% — way above industry standards
• Commercial Content That Works: One of our blog posts hit it out of the park with an 11% conversion rate, turning 110 out of ever 1,000 visitors into sign-ups and delivering a 600% ROI over two years

• Better Search Authority: Picflow's domain rating jumped 20 points to 69, helping them compete for valuable industry terms

They went from having TOFU traffic to a steady stream of qualified leads. While our pages contribute >1% of Picflow’s current site traffic, they contribute an outsized proportion of revenue.

Key Takeaways

• Traffic Isn't Everything: Focus on attracting the right people, not just more people. We targeted keywords that showed buying intent rather than just chasing high search volumes.
• Some Content Converts Better: Reviews, alternatives, and comparison pages consistently brought in more customers than general educational content.
• Track What Matters: By following the whole journey from first click to paid account, we found our targeted approach converted 64% better than the site average.
• Focus on Buyers: Content aimed at people ready to buy far outperformed general educational content in terms of ROI.

Scale Your Organic Revenue With Embarque

The online proofing market is competitive, but there's plenty of room for companies with the right approach. Want to turn your traffic into actual revenue? We've got a proven method for growing your organic traffic and converting those visitors into customers.

Book a call to talk about how Embarque can help you attract visitors who become paying customers.