We Found the 16 Best B2B SaaS SEO Agencies for Reliable Revenue

Quick summary

We analyzed 50+ B2B SaaS SEO agencies to bring you this list of the 15 best options. Our top picks include Embarque, Codeless, Accelerate Agency, and SimpleTiger. Read on to learn more about why we picked these agencie, what they offer, how much they charge, and more.

Looking for a B2B SaaS SEO agency that will get you results?

Traffic and revenue can often be completely uncoupled in B2B SaaS SEO. A 100% traffic increase might not move the needle, while one click from a qualified decision maker can net you a $10,000+ annual contract.

Finding an SEO agency that understands this dynamic is rare. Most chase vanity metrics and raw traffic numbers, which means wasted spend and disappointment. But if you look hard enough you find agencies that specialize in delivering real, tangible results for B2B SaaS businesses.

How do we know? We analyzed more than 50 B2B SaaS agencies (looking into clients, case studies, and impact) to bring you a list of 15 that we feel stand out from the crowd. 

But before we get to that...

Why listen to us?

We'll keep this short.

At Embarque, we've seen firsthand how the right approach to SaaS SEO translates directly to revenue. We helped Cleanvoice turn organic search into a 300% revenue increase in under 6 months. For Instatus, we grew monthly recurring revenue by 833%. And when UXCam came to us with underperforming content, we found high-intent keywords their ideal customers were actually searching for—doubling organic traffic in 6 months and, more importantly, boosting lead gen.

The common thread? Focusing on searches that signal buying intent, not just high search volume. It's this approach we looked for when evaluating other agencies for this list.

What is a B2B SaaS SEO agency?

B2B SaaS SEO is different. It's about understanding complex sales cycles, enterprise buying behaviors, and turning search traffic into six-figure deals. While many agencies claim this expertise, a true B2B SaaS SEO agency proves it through consistent results with software companies.

Here's what sets real B2B SaaS SEO agencies apart:

• They target searches that show buying intent—and not just “best [insert category] software”
• Their content speaks to everyone involved—from end users to CTOs
• They match software features to specific problems
• They build topical authority in areas that matter to decision makers
• Their reporting shows pipeline impact, not just traffic numbers

The real value comes from mixing these elements to catch high-value prospects at every stage—from when they first spot a problem to when they're ready to buy.

Why hire a B2B SaaS SEO agency?

They understand B2B software

B2B software products are complex. Each one solves specific problems for specific users in specific ways. 

Generic agencies might understand basic marketing principles, but they miss the technical nuances and unique selling points that make your product valuable. Specialized agencies get it. They know how to position complex features, speak to technical decision makers, and align content with how enterprise software is actually bought and evaluated.

They focus on revenue, not rankings 

Most agencies celebrate when you rank #1 for a keyword. But in B2B SaaS, rankings mean nothing if they don't drive demos that close.

When we worked with Cleanvoice, we increased their revenue by 300% in under 6 months—not by chasing traffic (although that did increase too), but by targeting buyers who were ready to purchase AI podcasting software. 

That's what good B2B SaaS SEO agencies do. They organize their entire strategy around revenue impact, focusing on keywords that signal buying intent and content that drives demo signups. They might bring less traffic than a generic agency, but the traffic they do bring is actively looking to buy enterprise software.

They build content for long sales cycles

B2B software purchases can take months or even years, with multiple stakeholders and decision points. 

Specialized agencies know how to create content that nurtures prospects through this entire journey. They build authority through technical deep-dives, answer objections before they arise, and make sure you show up in searches at every stage.

Top 16 B2B SaaS SEO agencies

Here’s an overview of the agencies we’ll be covering in this guide, in case you’re in a rush.

Now, let’s cover these agencies in more detail. 

1. Embarque

First up? Embarque (that's us 👋). We specialize in helping B2B SaaS companies use organic search to win clicks that directly translate into lucrative contracts. 

Our holistic approach combines technical SEO, strategic link building, and product-led content to drive qualified traffic that converts. By understanding both the technical complexities of SaaS products and the B2B buying journey, we build SEO campaigns that target decision-makers at every stage of consideration.

Key results

• Boosted Instatus traffic by 1,500% to earn them a 833% MRR increase
• Drove SignHouse from 0 to 60,000 monthly organic visitors in 6 months and significantly increased revenue
• Boosted Cleanvoice’s MRR by 300% in 6 months
• Generated $35,000 in revenue for Valheim Server Hosting through organic search

Services

• Product-focused content strategy and creation
• Comprehensive technical SEO audits and optimization
• Link building campaigns with high-authority, niche-relevant sites (40+ DR)
• Keyword research targeting high-intent commercial terms
• Technical documentation and product use-case content
• Monthly performance reporting with clear ROI tracking
• Dedicated project manager for all service tiers

2. Breaking B2B

Next up we have Breaking B2B.

The Breaking B2B team specializes in helping B2B SaaS companies break free from "off-the-shelf" SEO that simply doesn't work in the complex B2B space. They've built their reputation on delivering sustainable organic growth that translates directly into revenue, not just vanity metrics.

They have a deep understanding of the B2B SaaS landscape, with some big names in their client roster - including Clickhouse and Vidyard.

Key Results

• Took a Wildsparq from zero to page one rankings for competitor "alternative" keywords in just 30 days
• Drove a 40% increase in organic search sessions for ClickHouse, resulting in 37% more sign-ups
• Increased organic revenue by 424% in 5 months for Elite Competitions

Services

• Targeted keyword research for high-intent commercial terms
• Technical SEO audits and optimization
• Product-focused content strategy and creation
• Strategic link building with relevant industry partners
• Performance optimization and web design
• Regular reporting with ROI tracking

3. Codeless

Codeless is a big name in the SaaS content marketing space. 

Their systematic approach to building scalable content programs has made them a go-to choice for enterprise SaaS companies that need a high-volume of specialized content quickly. They've built their reputation on developing processes for technical topics and product-led growth strategies.

Key Results

• Helped Remote.com achieve 96% keyword visibility increase and 12,900+ new organic keywords
• Drove Monday.com to 140,000 new organic keywords with 5,600+ first-page rankings
• Scaled EarlyBird from zero to 70,000 monthly organic visitors in 16 months

Services

• SEO content strategy and creation
• Technical content specialization
• Content program scaling and operations
• Editorial workflow development
• Performance tracking and optimization
• Content refresh and updates
• Integration with client project management tools

4. Accelerate Agency

Accelerate Agency brings decades of SEO experience to the B2B SaaS space. The agency actually predates Google itself… which is a rare claim in this industry. Their approach combines technical optimization, content creation, and link building, all kept on track by machine learning and data analysis.

Key Results

• Increased Dialpad's monthly non-brand traffic by 4,130%
• Generated 450,000 new visitors for Databricks in 6 months
• Grew Brightpearl's non-branded organic traffic by 1,583%

Services

• Technical SEO audits and optimization
• SaaS-focused content strategy and creation
• Link building targeting high-authority SaaS websites
• Data-driven SEO strategy development
• Website migration support
• Ongoing performance monitoring

5. Clarity Performance (formerly 93x)

Clarity Performance combines SEO with other marketing services to help complex B2B tech companies land enterprise deals. 

Based in London, they have a reputation for producing high-quality technical content and focus heavily on qualified leads rather than just traffic. While their case studies are impressive, they're clearly built for enterprise clients with long sales cycles and big budgets.

Key Results

• Turned £180K quarterly pipeline into £1.5M for a data research firm while boosting search rankings by 2,209%
• Generated £500K in pipeline through PPC for a B2B software company in 4 months
• Increased an IT service provider's Google rankings by 643 positions through niche keyword targeting

Services

• Technical SEO and keyword strategy
• High-quality technical content creation
• PPC and paid social campaigns
• WordPress development and UX design
• International SEO
• Real-time rank tracking

6. Directive Consulting

Directive Consulting focuses on generating qualified pipeline rather than just MQLs for B2B companies. They work with some major tech brands and claim to have generated over $1B in revenue across 420+ brands they've served.

Key Results

• Drove 16,000 organic clicks and 3,459% growth for a facilities management SaaS
• Helped DBT exceed their conference registration goals by 2x through their first paid media campaign
• Generated 28,000 organic sessions with a 15% conversion rate from a focused content strategy

Services

• Full-funnel paid media management
• Content marketing and SEO
• Revenue operations consulting
• Conversion rate optimization
• Go-to-market strategy development
• Performance design and creative services

7. First Page Sage

First Page Sage isn't cheap, but they do reliably get impressive results for B2B SaaS companies that can afford it. 

Their specialty is creating expert-level thought leadership content that establishes software companies as clear industry leaders. Everything they write is crafted to convert, and they know exactly how to speak to enterprise buyers. If you've got ambitious growth plans and the budget to back them up, they're worth a look.

Key Results

• Drove a 934% increase in total keyword rankings for Cadence Design Systems, an enterprise EDA software provider
• Generated record numbers of free trial requests and user signups while reducing monthly cost-per-conversion for B2B SaaS clients
• Achieved an average 702% ROI over three years across their B2B SaaS client portfolio

Services

• Strategic SEO planning with custom keyword targeting
• Expert-level thought leadership content creation
• Lead generation focused content optimization
• Conversion funnel development and optimization
• Technical documentation and white paper creation
• Industry-specific content strategy development
• Comprehensive performance analytics and ROI tracking

8. SimpleTiger

SimpleTiger gets results by combining AI-powered keyword research with lightning-fast execution. 

Their whole approach is built around speed—they find the highest-impact opportunities first and move quickly to capture them. While other agencies might take months to show progress, SimpleTiger focuses on driving meaningful metrics within weeks through a mix of technical optimization, strategic content, and targeted link building.

Key Results

• Increased Gelato's first-page keyword rankings by 1,200% in 12 months, resulting in 75,000 new ranking keywords
• Drove a 127% organic traffic increase for Segment's integration pages in just 2 months
• Generated $1.5M in sales pipeline through organic search for Invoca in 8 months while achieving a 450% year-over-year traffic increase

Services

• AI-powered keyword research and content prioritization
• Technical SEO audits and optimization
• Strategic content creation and promotion
• High-authority link building
• Paid search and social advertising
• Custom web design and development on Webflow

9. AUQ

AUQ defines itself as "a B2B SEO agency for challenger brands." In practical terms, that means they specialize in helping smaller, ambitious companies compete against their bigger, more established rivals through results-friven SEO.

Key Results

• Drove a 300% increase in organic traffic for AMPL while targeting highly technical industry keywords
• Generated 9,000 new visits in 3 months for AKOOL through technical optimization and content strategy
• Achieved 200% organic traffic growth for Funding Circle during a time-sensitive PPP loan campaign

Services

• Technical SEO audits and implementation
• Full-service content strategy and creation
• Custom website design and development
• Link building with industry authority sites
• SEO training and team education
• Analytics setup and performance tracking‍

10. Stratabeat

Stratabeat transforms complex B2B tech products into clear, compelling marketing programs. The agency's founder brings a data science background that shapes their analytical approach to marketing for SaaS, fintech, and cybersecurity companies. 

They excel at translating technical products into campaigns that consistently drive qualified traffic and leads at scale.

Key Results

• Scaled a property management SaaS company's organic traffic by 123%, driving 5X employee growth in one year
• Increased non-branded organic Google page one rankings from zero to 1,500 for a Fortune 1000-focused SaaS client
• Quadrupled lead generation within first year for a fintech SaaS company's new website launch

Services

• Advanced SEO strategy and execution
• Content strategy and business blogging
• Authority building and thought leadership
• Conversion rate optimization (CRO)
• Website design and development
• Technical marketing optimization

11. Powered by Search

Powered by Search specializes in generating rapid ROI for B2B SaaS companies through their predictable growth methodology. 

They promise to deliver $5 in ARR for every $1 invested, focusing heavily on revenue metrics and pipeline contribution rather than just traffic. Their expertise in pain point-focused SEO consistently drives high-quality demos and trials, even during economic downturns.

Key Results

• Generated $11.1M in SEO pipeline for a data privacy SaaS company
• Increased organic conversions by 25% and demo bookings from SEO by 36.36%
• Helped client hit target MQL goal 7 months early through organic search

Services

• Pain point SEO strategy and implementation
• Full-funnel content creation focused on buyer awareness
• Technical SEO audits and optimization
• Customer avatar development and ICP targeting
• ROI forecasting and C-suite reporting
• Comprehensive demand generation programs combining SEO, PPC, and paid social

12. Search Nurture

Search Nurture sets themselves apart through their transparent approach to B2B SaaS marketing. They combine detailed technical SEO with practical analytics to make sure clients understand what's being done (and why). 

Their process emphasizes clear communication and measurable results.

Key Results

• Increased client's quarterly sessions by 55% while improving rankings for over 170 keywords
• Developed comprehensive B2B SaaS content strategy that doubled organic traffic for enterprise clients
• Achieved significant ROI improvements within first quarter through technical SEO optimization and conversion rate improvements

Services

• Technical SEO audits analyzing 100+ performance benchmarks
• Custom content development focused on practitioner-level expertise
• Mid and bottom-funnel keyword targeting for higher conversion rates
• Conversion rate optimization for qualified traffic
• Cross-channel performance tracking with custom live dashboards
• Regular strategy refinement based on competitor analysis
• Technical documentation and implementation support

13. SmartSites

SmartSites has built their reputation by mastering fundamentals rather than chasing trends. With over 900 website launches under their belt, they've developed a systematic approach to turning traffic into revenue. Their strength lies in building comprehensive digital marketing programs that connect SEO, paid media, and email into cohesive growth engines.

Key Results

• Transformed E-Valve Technologies from minimal web presence to 2,900% organic traffic growth
• Scaled DataGalaxy's new user acquisition 10x while maintaining strong conversion rates
• Built Sharemoney's organic channel from scratch to become their primary revenue driver

Services

• End-to-end SEO strategy and execution
• Revenue-focused conversion optimization
• Technical SEO and site performance
• Data-driven content creation
• Integrated PPC management
• Email marketing automation
• Cross-channel analytics and tracking

14. Straight North

Straight North brings 25+ years of digital marketing experience to the B2B SaaS space. 

They've built their reputation by focusing on revenue impact over vanity metrics, with particular strength in technical SEO and content optimization that drives qualified demo signups. Their approach connects SEO with broader marketing efforts including paid advertising and brand development.

Key Results

• Increased SaaS client's organic leads by 80% through strategic keyword targeting
• Delivered 35% year-over-year organic traffic growth while maintaining high conversion rates
• Transformed multiple B2B software clients' websites into consistent lead generation engines

Services

• Technical SEO and performance optimization
• SaaS-focused keyword research and content strategy
• Lead generation focused landing pages
• Conversion rate optimization
• Brand development and creative services
• Cross-channel campaign management
• Custom analytics and reporting

15. Gripped

Gripped is a full-service B2B tech marketing agency that integrates SEO into broader demand generation campaigns. Their London-based team builds comprehensive marketing programs across channels, focusing on pipeline and revenue over vanity metrics. While they're not purely an SEO shop, their approach might be great if you’re looking for multi-channel support.

Key Results

• Generated £2.1M in pipeline for a growth-stage OSINT software company through integrated demand generation
• Drove a 1540% increase in qualified leads for an EDI software provider, leading to successful exit
• Built pipeline from zero to 30+ qualified monthly leads for an affordable housing software startup

Services

• Full-funnel demand generation strategy
• B2B SEO and content marketing
• Account-based marketing programs
• Paid search and social campaigns
• MarTech stack optimization
• Website design and conversion
• Pipeline analytics and reporting

16. Flow Agency

Last but not least, we have Flow Agency. 

Flow is an SEO consultancy that specializes in B2B SaaS. They stand out for their deep focus on adapting to the changing search landscape (especially around AI and LLMs). Their strength lies in creating sustainable growth through content optimization and strategic keyword targeting, rather than quick-win tactics.

Key Results

• Generated 2,000 event registrations from HR leaders for Betterworks through targeted search campaigns
• Increased organic sessions by 114% in one year for Betterworks' core product
• Drove 162% growth in ranking keywords and 91% boost in organic sessions for MailCharts

Services

• SEO strategy development and execution
• AI search optimization for LLMs
• Content strategy and calendar planning
• Technical SEO implementation
• Strategic backlink acquisition
• Paid media management
• Geographic targeting optimization

How to choose a B2B SaaS SEO agency

Finding the right partner can make or break your SEO strategy. Here's how to cut through the noise and find an agency that delivers actual results.

1. Check out their case studies and results

Talk is cheap in SEO. 

What matters is whether an agency can show you concrete examples of B2B SaaS success. Ask for specific metrics—organic traffic growth is nice, but pipeline impact and revenue increases are what actually matter.

If an agency can't share detailed case studies from your industry with clear before-and-after metrics, that tells you everything you need to know about their capabilities. The best agencies proudly showcase their wins with real numbers.

2. Ask about how they'll help you hit revenue targets

Any agency can promise "more traffic." What you need is an agency that understands how SEO translates to revenue for your business specifically.

Good agencies map keyword strategies to your sales funnel and track how organic search impacts demo signups, conversions, and deals closed. If they can't articulate exactly how their work connects to your bottom line in the first conversation, you're looking at the wrong partner.

3. Review sample deliverables (especially reporting)

The deliverables don't lie. Ask to see actual content they've produced, technical audits they've completed, and most importantly, their client reporting.

Their reports should focus on business impact metrics, not just keyword rankings and traffic. Do they track lead quality? Pipeline influence? Conversion rates? The depth and clarity of reporting reveals whether they're focused on what actually moves the needle for your business.

4. Ask to speak with the people who will actually be handling your campaign

The team pitching you often isn't the team doing the work. If this is the case, insist on meeting your actual day-to-day contacts before signing anything.

This simple step reveals the true expertise level you're paying for and whether they genuinely understand your product and market. The difference between working with senior experts versus junior staff can be massive - don't skip this conversation.

5. Ask for references

Client conversations tell you what sales pitches can't. Reach out to current clients and ask about communication, responsiveness, and most importantly, results. A confident agency will happily connect you with satisfied clients. 

Focus your questions on: 

• What working with the agency is actually like
• How they handle missed targets
• Whether they consistently deliver on their promises

How Much Does It Cost to Hire a B2B SaaS SEO Agency?

Most B2B SaaS companies should expect to invest anywhere from $2,000 to $10,000+ per month for comprehensive SEO services. Entry-level packages typically start around $2,000 monthly, while enterprise-level programs can easily exceed $15,000 per month. 

At Embarque, our transparent pricing ranges from $599 to $3,499 monthly depending on your needs.

What influences the cost?

The price you'll pay depends on several key factors:

• Agency client roster: You can gauge an agency's price point by looking at their clients. When an agency works with companies like Miro and Monday.com (like Codeless), you can be sure they're charging fees that align with those massive marketing budgets. Client lists often reveal more about pricing than agencies publicly disclose.
• Service scope and deliverables: Full-service programs with content creation, technical SEO, and link building naturally cost more than specialized services. The quality and quantity of deliverables directly impact pricing.
• Your company size and goals: Enterprise SaaS companies with complex products often require more sophisticated (and expensive) SEO strategies than startups or SMBs.
• Pricing models: Some agencies charge fixed monthly retainers, while others use performance-based models or hybrid approaches. Most agencies don't publicly disclose their pricing, so you'll need to request proposals to compare options accurately.

Ready to grow your B2B SaaS through SEO?

After reviewing the 50+ B2B SaaS SEO agencies to make this list of the 15 best options out there, you should have a clear picture of what separates exceptional partners from mediocre ones. The right agency for your business will deliver:

• Measurable revenue impact—not just traffic increases but actual pipeline and closed deals, like how we boosted Flick's organic presence while directly connecting with their target audience
• Industry-specific expertise in the complex B2B SaaS landscape
• Strategic content that converts by addressing specific pain points your ideal customers actually search for
• Transparent reporting that shows exactly how SEO efforts translate to your bottom line
• Consistent results even as search algorithms evolve and markets change

At Embarque, we've built our reputation on delivering these outcomes for B2B SaaS companies across industries. Our focused approach has helped companies like Instatus increase MRR by 833%, Cleanvoice boost revenue by 300% in under 6 months, and SignHouse grow from zero to 60,000 monthly organic visitors.

Skip the trial and error of finding the right SEO partner. Book an intro call to discuss how we can turn your organic search channel into a predictable revenue driver.

‍