Quick summary
This article reviews 15 top SaaS SEO agencies that excel at driving demos and conversions. Top picks include Embarque, Codeless, Marketing Eye, Smash Digital, and SimpleTiger, each offering specialized expertise in content marketing, backlinks, or technical optimization for SaaS businesses.
Want to find the perfect SaaS SEO agency for you?
Getting quality demos isn't just important for SaaS companies—it's survival.
While you've got plenty of marketing options, SEO consistently delivers qualified leads that actually convert. The problem? Finding an agency that understands SaaS and can translate organic traffic into monthly recurring revenue.
At Embarque, we've worked with SaaS companies at every stage, and today we’re using that experience to help you find the perfect fit. We analyzed 50+ agencies that understand SaaS and deliver measurable results to bring you a curated list that introduces you to the best of the best.
But first…
Why listen to us?
We'll keep this short.
Embarque is a SaaS SEO agency that's driven real results for SaaS companies ranging from bootstrapped startups to Series B businesses. We helped Cleanvoice (an AI podcasting SaaS) increase revenue by 300% in under 6 months and grew a status page software's monthly recurring revenue (MRR) by 833%.
We also helped Stagetimer 3X their organic traffic from basically zero, turning website visitors into paying customers. We focus on commercial queries that convert, not vanity metrics—and that's something we look for in the agencies we recommend, too.
What is a SaaS SEO agency?
SaaS SEO agencies specialize in growing software companies through search. Unlike general digital marketing firms, they understand the unique challenges of search engine optimization for subscription-based products and focus exclusively on driving qualified demo bookings and trials.
A good SaaS SEO agency typically offers:
- Strategic keyword research targeting commercial-intent searches
- Product-led content creation that positions your solution as the answer (like we did with UXCam)
- Technical SEO optimization for complex web applications
- Competitor and market analysis specific to SaaS verticals
- Performance tracking focused on demos, trials, and MRR metrics
- Link building strategies within relevant tech and industry communities
The best agencies build strategies that complement your entire customer journey, from awareness through conversion and retention, rather than just chasing traffic numbers.
Why hire a SaaS SEO agency?
There are tens of thousands of SEO agencies out there. SaaS SEO agencies are much harder to come by. Why go through the trouble of finding one specialized in SaaS? There are a few especially compelling reasons:
They know your market
Generic SEO agencies treat all businesses the same. SaaS SEO specialists understand your industry's unique challenges—from long sales cycles to complex buyer journeys. They know your competitors, your metrics, and what actually moves the needle.
Take Stagetimer, for example.
As a bootstrapped timing tool with zero SEO strategy, they came to us struggling to get 50 visitors per month. Our team crafted targeted content around relevant keywords their audience actually searched for. Within months, online search traffic jumped to over 8,800 monthly visitors, with a significant percentage converting to paid users.
Generic agencies chase traffic. SaaS specialists chase the right traffic.
They maximize revenue
Most SaaS companies can't afford to play the waiting game with SEO. You need results that impact revenue now, not just promises of future traffic.
SaaS-specialized agencies understand this pressure. They focus on high-intent keywords that drive demos and trials today while building toward long-term organic growth. They target bottom-of-funnel searches from prospects who already know they need a solution like yours.
When we worked with Cleanvoice, we didn't just improve search engine rankings—we increased their actual revenue by 300% in under 6 months by targeting purchase-ready keywords. They saw revenue within weeks, not quarters.
They build brand authority
SEO isn't just about immediate results–it's also about building long-term brand recognition and trust. A well-executed SaaS SEO strategy by a skilled agency boosts your online presence across the web, establishing your company as a leader in the industry and attracting more potential customers.
When potential customers consistently see your SaaS solution ranking for relevant terms, they begin to associate your brand with expertise and reliability. This creates a compound effect where higher search visibility leads to greater trust, which leads to higher conversion rates over time.
15 SaaS SEO agencies that will get you more demos
Here's an overview of the agencies we'll be covering:
Now, let's look at each one in more depth.
1. Embarque
Embarque is a product-led SEO agency that builds organic growth engines for SaaS companies. We've seen firsthand how generic SEO approaches fail SaaS companies. That's why we focus exclusively on product-driven content that connects features and use cases to high-intent search queries.
Our work with fast-growing companies like VEED and Riverside showcases the difference. Instead of churning out generic "what is X" articles, we create content that demonstrates how specific product features solve real user problems. This approach has delivered consistently strong results across our client base.
Key Results
- Helped MentorCruise increase annual revenue by 800% through targeted product content
- Grew SignHouse from 0 to 60,000 monthly organic visitors in 6 months
- Drove $35,000 in new revenue for Valheim Server Hosting through strategic keyword targeting
- Increased Instatus's traffic by 1,500% and MRR by 833%
- Generated 4,000+ monthly clicks within 2 months for 4 Day Week
Services
- Product-led content creation focused on commercial intent
- Strategic keyword research and content planning
- High-authority backlink acquisition
- Technical SEO optimization
- Monthly performance tracking and reporting
- Dedicated account manager
2. Smash Digital
Smash Digital is a link-building focused SEO agency that specializes in acquiring high-authority backlinks (averaging DR 68). They've built over 4,500 links in the past year, helping SaaS companies and other businesses outrank major competitors.
The agency operates without minimum contracts or standard agency procedures like weekly check-ins and detailed reports, focusing resources on link acquisition instead. They're selective with clients and turn down projects where they don't see potential for significant results.
Key Results
- Built 4,577+ links in the last year (average DR 68)
- Increased a SaaS client's revenue by 332% in 12 months
- Grew a medical site from 5,000 to 165,000 monthly pageviews in 5 months
Services
- High-authority backlink acquisition
- Enterprise link building
- SEO strategy development
- Technical SEO audits
3. SimpleTiger
SimpleTiger is a marketing agency focused entirely on SaaS. They use a combination of AI tools for keyword research and comprehensive organic optimization.
The agency has notably strong results with enterprise clients—they helped Gelato achieve a 1,200% increase in first-page rankings in 12 months and increased Invoca's year-over-year organic traffic by 450%, generating $1.5M in pipeline growth.
Key Results
- Increased Gelato's first-page rankings by 1,200% in 12 months
- Grew Segment's organic traffic by 127% in 2 months
- Generated $1.5M in pipeline through SEO for Invoca
- Improved JotForm's target page traffic by 597% in 2 months
Services
- Keyword research using AI tools
- Content marketing
- Technical optimization
- Link building
- PPC management
4. Directive Consulting
Directive Consulting is a SaaS SEO agency that helps B2B companies scale by focusing on qualified pipeline growth instead of vanity metrics. Their “customer generation” methodology prioritizes high-intent prospects to develop SEO strategies that drive real revenue. They specialize in organic growth, content marketing, and technical SEO for SaaS brands.
With $1B+ in revenue generated, Directive has worked with Uber Freight, Calendly, Adobe, and ZoomInfo. Their data-driven approach ensures SEO, content, and CRO strategies align with business outcomes, making them a go-to partner for SaaS brands looking to increase organic traffic, demo bookings, and monthly recurring revenue (MRR).
Key Results
- $1B+ in revenue generated for B2B clients
- 16,000 organic clicks and 3,459% growth for a facilities management brand
- 50% YoY pipeline growth for a SaaS company through an ABM-inspired SEO strategy
Services
- Customer-led SEO strategy
- Product-led content marketing
- Technical SEO audits
- Conversion rate optimization (CRO)
- Revenue-driven keyword research
5. Powered by Search
Powered by Search is a SaaS SEO agency that helps B2B brands drive demo bookings and MRR through organic search and paid acquisition. Their Predictable Growth Model focuses on high-intent traffic, ensuring SEO and demand generation efforts lead to real revenue.
They have generated $11.1M in SEO pipeline for SaaS brands and worked with Varonis, Basecamp, VMware, and Fortra. Their strategies align SEO, content, and paid media with revenue goals to maximize trial sign-ups and pipeline growth.
Key Results
- $11.1M in SEO pipeline for a Data Privacy SaaS
- 500% increase in enterprise leads from SEO
Services
- SEO strategy & execution
- High-intent content marketing
- Technical SEO audits
- Paid search & social campaigns
- ABM & demand generation
6. SEO Growth Partners
SEO Growth Partners focuses on data-driven SEO to help businesses increase organic traffic, rankings, and conversions. Their strategies go beyond surface-level optimizations, using in-depth competitor analysis, keyword research, and technical SEO to uncover growth opportunities.
The agency takes a transparent, results-first approach, offering custom reporting, SEO dashboards, and content audits so clients always know what’s working. They’ve helped businesses triple website traffic, recover from Google penalties, and dominate local search rankings, often seeing measurable improvements in under 90 days.
Key Results
- 12,000+ organic visitors per month for Chiavaye in under a year
- 113% boost in local exposure for Pacific Clinic of Natural Medicine
- Page 1 rankings in under 20 days for Trusted Nurse Staffing
Services
- SEO strategy & execution
- Technical SEO & site audits
- Content creation & optimization
- Competitor & market analysis
- Local SEO & landing page development
7. Skale
Skale helps SaaS companies grow faster by making SEO a scalable revenue channel. They focus on driving pipeline and ARR, not just traffic. By combining strategy, content, and link building, they help SaaS brands hit growth targets with measurable business impact.
They’ve helped companies like Flodesk, Piktochart, and Slite increase sign-ups and demo requests by hundreds or even thousands of percent. Their 6-person SEO growth teams work as an extension of in-house marketing teams, building SEO programs that deliver real revenue results.
Key Results
- 176% increase in revenue for Rezi
- 520% more demo requests for Attest
- 2,373% increase in free trials for Flodesk
Services
- SEO strategy & execution
- Content production
- Link building & outreach
- Website migrations
8. Accelerate Agency
Accelerate Agency takes a 360-degree approach to SaaS SEO, covering SEO strategy, outreach, content execution, and technical SEO. They focus on high-authority link building and data-driven content to drive qualified traffic, pipeline growth, and increased MRR for SaaS brands.
They’ve helped Dialpad, Databricks, and Brightpearl scale organic traffic fast. Their strategies prioritize ranking for competitive keywords, securing powerful backlinks, and optimizing technical performance to turn SEO into a predictable revenue channel.
Key Results
- 4,130% increase in non-brand traffic for Dialpad
- 1,304% increase in organic traffic for Process Bliss
- 450,000 new visitors in 6 months for Databricks
Services
- SEO strategy
- Link building & outreach
- Onsite content
- Technical & onsite SEO
- Website migrations
9. First Page Sage
First Page Sage is an SEO agency that works across industries—SaaS, healthcare, finance, real estate, and more. They’re not SaaS-exclusive, but they have worked with some pretty well-known SaaS companies (like Salesforce).
Their process starts with a custom SEO strategy that maps out the best keywords, content, and conversion paths. They create expert-level, research-backed content and optimize landing pages to drive trial sign-ups and inbound leads. They also track attribution and ROI, ensuring organic growth translates to revenue.
Key Results
- 702% average 3-year ROI for B2B SaaS clients
- 61% average engagement rate on SaaS content
- 1.1% landing page conversion rate from organic traffic
Services
- SEO strategy & execution
- Thought leadership content
- Lead generation SEO
- Technical SEO & site optimization
- Conversion-focused content marketing
10. Rock The Rankings
Rock The Rankings focuses entirely on organic growth for SaaS companies. Their three-step framework—strategy, content, and link building—helps SaaS brands increase signups, SQLs, and revenue in a structured 120-day sprint rather than slow, ongoing retainers.
They begin with a content audit and SEO strategy, mapping out high-intent keywords and opportunities. Next, they produce conversion-driven content designed to rank and attract qualified users. Finally, they focus on content optimization and link building to improve performance and secure high-quality backlinks.
Key Results
- 1,100% increase in organic traffic for Quant Insites
- Doubled organic traffic for Hackathon.com
- Significant inbound lead growth for Bizzabo
Services
- SEO strategy & execution
- Content marketing
- Link building & digital PR
- SEO consulting
- SaaS PPC management
11. NUOPTIMA
NUOPTIMA is a digital marketing agency that works with SaaS, eCommerce, fintech, healthcare, and marketplaces. Unlike some agencies on this list, they’re not SaaS-exclusive, but they’ve helped software companies grow with SEO, content marketing, and link building. Their focus is on driving organic traffic, increasing signups, and scaling revenue without wasting budget on vanity metrics.
They’ve worked with Shopware, Quolum, and Market Finance, delivering results like tripling organic traffic in four months and jumping 40 spots in Google rankings for competitive SaaS keywords. Their team handles SEO, content, and paid media, helping founders scale fast without overspending.
Key Results
- 3x increase in organic traffic for Quolum in four months
- 40-position ranking jump for Shopware in 90 days
- 5,100% growth in website visitors for Bleuet
Services
- SEO strategy & execution
- Content marketing
- Link building
- Paid search & social ads
- Technical SEO
12. SmartSites
SmartSites is a pretty holistic digital marketing agency that helps businesses grow through SEO, PPC, web design, and social media marketing. They focus on driving organic traffic, increasing conversions, and maximizing ad performance to generate real revenue for their clients.
They’ve worked with Anchor Industries, manufacturing firms, and eCommerce brands, launching over 900 websites and helping businesses generate $100M+ in revenue. Their SEO and paid search strategies are designed to increase visibility, attract the right customers, and improve ROI.
Key Results
- $100M+ in client revenue generated
- 900+ websites launched
- Improved search rankings and conversions for manufacturing and service businesses
- Significant increases in paid ad performance
Services
- SEO strategy & execution
- Pay-per-click (PPC) advertising
- Web design & development
- Social media marketing
- Email & SMS marketing
13. iPullRank
iPullRank specializes in enterprise and mid-market SEO, combining technical expertise, content strategy, and audience-driven SEO to help businesses scale. They go beyond the standard SEO practices to offer ML, NLP, and JavaScript SEO services to improve search visibility and drive revenue.
Key Results
- 500% increase in leads from algorithm update recovery
- 3x visibility increase after a full-scale site migration
- 1M+ additional sessions from organic traffic growth
Services
- Technical SEO
- Content strategy & marketing
- Content engineering
- Generative AI for SEO
- Site migrations & recovery
14. Marketing Eye
Marketing Eye is an AI-powered marketing consulting firm that helps mid-market businesses scale through branding, digital marketing, and lead generation. They offer outsourced marketing services tailored to each client, combining strategy with execution to drive business growth.
They’ve worked with technology, healthcare, logistics, and finance companies for nearly 20 years, providing marketing strategy, SEO, and web development. Their focus is on building long-term brand value while optimizing marketing budgets for maximum ROI.
Key Results
- 900+ businesses served across multiple industries
- 20 years of experience in outsourced marketing
- Recognized SAP, Oracle, and Mitel partner for channel marketing
- Award-winning SEO campaigns
Services
- Marketing strategy & consulting
- SEO & lead generation
- Branding & web development
- Social media & digital marketing
- Public relations & content marketing
15. Codeless
Codeless is a content marketing agency that helps SaaS and B2B brands scale through SEO-driven, high-quality content. They focus on long-term organic growth, producing content that ranks, drives traffic, and builds industry authority.
They’ve worked with monday.com, Remote, and Freshworks, helping brands increase keyword visibility, search rankings, and organic traffic. Their high-volume content production enables companies to scale quickly while maintaining quality and consistency.
Key Results
- 140,000 new organic keywords for monday.com
- 96.15% increase in keyword visibility for Remote
- 82.2% increase in blog keyword visibility for Remote
Services
- SEO content strategy
- Content planning & production
- Editorial workflow & optimization
- Enterprise-scale SEO writing
- Backlink acquisition & authority building
How to choose a SaaS SEO agency
1. Look for proven SaaS results
When searching for the right SEO partner, prioritize agencies with a track record in your specific niche. Ask for case studies from companies similar to yours in size, growth stage, and industry. The strategies that work for e-commerce don't necessarily translate to SaaS.
At Embarque, our results speak for themselves. Through strategic competitor link building, we've increased MentorCruise's YoY revenue by 1,600% over three years. We've also helped Flick achieve a 9.6 million annual traffic boost and delivered a 60x traffic increase for a technical SaaS tool.
2. Ask about their tech stack
You can tell a lot about an agency by the tools they use.
Many agencies claim to be "data-driven" while relying on basic keyword tools and standard Google Analytics. Push them on specifics – do they use enterprise SEO platforms like Ahrefs or Semrush? Have they built custom reporting dashboards? Can they show you how they track actual demos and conversions, not just traffic? Agencies using outdated tools deliver outdated results, period.
3. Demand customization, not templates
We have nothing against templates. They speed up routine processes and create consistency across campaigns. But your SaaS product deserves more than a cookie-cutter approach.
The best agencies take time to understand your unique value proposition, user personas, and competitive landscape before crafting a strategy. They'll ask about your sales funnel, current acquisition channels, and product roadmap to align SEO with your broader business goals. Watch out for agencies that promise specific results without first analyzing your market – they're probably applying the same generic playbook they use for everyone.
The right partner tailors their approach to your specific growth challenges, whether that's increasing product sign-ups, demo bookings, or expanding into new markets.
4. Check their algorithm adaptation history
SEO constantly evolves with algorithm updates. Ask potential agencies how they've navigated recent Google updates and what their contingency plans are for future changes. A good agency stays ahead of algorithm shifts rather than scrambling to recover from penalties.
5. Ensure they take a comprehensive approach
Effective SEO isn't just about keywords or backlinks in isolation. Look for agencies that integrate on-page optimization, technical SEO, content marketing, internal links, and link building into a cohesive strategy aligned with your sales funnel and user journey.
6. Get clear on pricing structure
Transparency matters. Ask detailed breakdowns of what services you're paying for and how results will be measured (and reported to you). Be wary of agencies with confusing pricing models or those unwilling to tie compensation to performance metrics that actually matter to your business.
How much does a SaaS SEO agency cost?
SaaS SEO agency pricing is all over the place. While prices can start as low as $500 per month for basic services, most established SaaS companies end up spending between $2,000-8,000 per month for comprehensive SEO programs.
Common pricing models
Most agencies price their services in one of three ways:
- Traditional Retainer: You'll get a custom proposal based on your needs, goals, and budget. These usually start higher (think $3,000+ monthly) but give you more flexibility in what you get. The downside? It can be hard to compare agencies since everyone structures their proposals differently.
- Productized Services: Think of these like software packages—fixed prices for specific deliverables. For example, Embarque shows our exact pricing tiers on our website, starting at $599/month. You know exactly what you're getting at each level, and can upgrade as you grow. More agencies are moving this direction because it's simpler for everyone.
- Project-Based: One-time fees for specific initiatives like site audits, content calendars, or migrations.
What affects the price?
The cost usually comes down to:
- How much content you need
- Whether you need link building (this gets expensive fast)
- How competitive your market is
- How much technical work your site needs
- The agency's experience and location
Don't forget to budget for tools and software you might need—those can add a few hundred dollars to your monthly costs.
Wrapping up
Finding the right SaaS SEO agency makes all the difference between burning cash on vanity metrics and generating qualified demos that convert to paying customers. To make sure you’re choosing a trusted partner:
- Look for agencies with proven SaaS-specific case studies
- Make sure they prioritize demo conversions, not just traffic
- Check their technical capabilities and reporting transparency
- Verify they tailor strategies to your specific growth stage and market
At Embarque, we've helped SaaS companies like yours double revenue through targeted SEO strategies. Our expertise in creating conversion-focused content has driven measurable growth for businesses ranging from early-stage startups to established SaaS players.
Ready to transform your organic search from a cost center to a revenue driver? Book a quick intro call today.
