Helpful summary
Overview: Our review of Verblio, a content writing service, details our firsthand experience as customers. We assessed their onboarding process, plan selection, content request, and the quality of the content received.
Why you can trust us: Our expertise in SEO is proven by our work with MentorCruise, where we achieved an 800% increase in annual revenue, and with Flick, resulting in a 178% rise in blog traffic.
Why this is important: For businesses, especially in competitive markets like London, engaging with SEO agencies, like Embarque, can increase website traffic, improve user engagement, and boost revenue through detailed and honest service evaluations and tailored SEO strategies.
Action points: Evaluate content writing services like Verblio to find the right fit for your brand voice and content needs, integrating them into your content marketing strategy for quality content, SEO success, and audience engagement.
Further research: Explore more comprehensive content creation platforms and compare their services to determine which best suits your business needs.
A Verblio review based on personal experience
In 2022, content is still king. There's a reason that over 80% of marketers rank content creation as their highest priority! When done well, content marketing can lead to exponential organic traffic growth, increased consumer trust, and impressive ROIs.
However, it's often time-consuming and expensive to create content that sees those kinds of results—especially if you lack in-house talent or the requisite SEO skill. This is where services like Verblio comes into play.
Verblio claims to help businesses find quality, vetted writers for all their content needs—from articles to social media posts—all at an affordable price. That's all well and good, but it left us wondering…
Does Verblio live up to these lofty aims?
To find out, we became Verblio customers and analyzed the process from start to finish. Keep reading for our full Verblio review!
Here’s an excerpt from one of their submitted articles:
….yeah, 😬.
Why listen to us about Verblio?
Embarque's deep involvement in SEO and content creation, as highlighted in our case studies, gives us a credible platform to review services like Verblio.
Our experience with companies like MentorCruise, where we helped increase annual revenue by 800% due to our SEO efforts, demonstrates our expertise in this area. Also, Flick's 178% increase in blog traffic underscores the effectiveness of our strategies.
Verblio offers SEO content writing solutions, but our practical test of their service revealed mixed results. While there were instances of detailed research and relevant content, the overall quality varied.
This first-hand experience and proven success in enhancing small businesses' online presence and revenue through SEO make us a reliable source for insights and evaluations of content creation services like Verblio.
Verblio Overview
Verblio is a content writing company based in Denver, Colorado that provides SEO content writing solutions for businesses and organizations looking to outsource this aspect of their marketing strategy. The company employs about 3,000 US-based freelancer writers at any given time—many of whom have been with the company for years.
Verblio’s selling points
- Vetted Writers: Verblio writers are vetted for English fluency and expertise. Only 4% of Verblio writer applications are accepted.
- Money-Back Guarantee: Verblio offers a generous set of remediation options including free replacement pieces and—if necessary—refunds.
- Unlimited Edits: Verblio plans come with unlimited revisions—free of charge.
- Customizable Service: Verblio lets customers tailor their plans to very specific content creation needs.
- Niche Expertise: Verblio employs writers with a wide range of niche expertise—from K9 unit tactics to cannabis.
Who is it for?
Here's a breakdown of who Verblio's service is for and how different industries or people can use it:
Agencies
Verblio serves as a tool to streamline content creation, enabling the generation of content at scale. Agencies can package Verblio's services with their own, providing a comprehensive solution to clients. The platform aids in improving client satisfaction by consistently delivering content that meets client needs and deadlines.
Marketers
Marketers can use Verblio to create blog posts and articles to attract and convert leads. It is also instrumental in crafting compelling website copy and landing pages that drive conversions. For managing social media content, Verblio helps generate posts to maintain audience interest.
Publishers
Publishers benefit from Verblio by swiftly producing content to fill gaps and meet tight publishing deadlines. The platform supports publishers in expanding their content offerings, be it launching new verticals or increasing content publication frequency.
In-house marketers
In-house marketers leverage Verblio to reduce their content creation workload, freeing up time for other marketing tasks. The platform provides a streamlined process for generating various content formats, such as blog posts, articles, and website copy.
Freelancers and solopreneurs
Freelancers and solopreneurs may choose to utilize Verblio's content creation services to expand their client base effectively. The platform offers access to writers with specialized knowledge in various fields, potentially enabling freelancers to cater to specific client needs and offer niche expertise.
Additionally, Verblio's services can potentially help freelancers manage their workload and reduce stress by assisting with content creation tasks. This may, in turn, facilitate a better balance between client work and personal time.
Ecommerce businesses
Ecommerce businesses may utilize Verblio's AI-powered tools and human editing services to improve the optimization of their product descriptions for both search engine optimization (SEO) and conversion rates. This platform can potentially assist in the creation of engaging email marketing campaigns with personalized content, aiming to drive sales and enhance customer engagement.
Additionally, businesses may also consider using Verblio for the development of informative blog posts and guides, potentially promoting customer education and building trust.
Non-profit organizations
Non-profit organizations may choose Verblio's content creation services to potentially support their efforts in raising awareness about their cause. This platform offers the creation of articles, social media posts, and website copy that aim to be compelling and informative. Additionally, Verblio may assist in crafting grant proposals and fundraising materials, potentially contributing to more effective fundraising efforts.
Bloggers and content creators
Bloggers and content creators may use Verblio to overcome writer's block and generate new content ideas with AI-powered suggestions. The platform may help in publishing more consistently by outsourcing some content creation tasks, ensuring adherence to publishing schedules.
Pricing
Verblio is a subscription based content writing service. That means you select a plan based on your content needs and pay a monthly fee for a set number of articles each month.
Within the platform, there's a huge range of options that will work for a number of different marketing budgets. The cheapest option (one 300 word piece per month) will cost you $34.95 monthly. From there, the pricing increases based on the length of the pieces you require, how many you'd like a month, and what add-ons you'd like to purchase. To give you a sense for the other extreme, the platform maxes out at orders of $560,000 monthly!
However, they recently updated their pricing plans:
Verblio offers two main content creation plans:
- Hybrid content: This plan combines AI-written content with human editing, costing $0.06 per word. There's a $49.50 monthly platform fee, but it's waived for the first month.
- Human-only content: This plan uses human writers only, costing $0.16 per word. There's no monthly platform fee.
Both plans are:
- Pay-as-you-go, with no minimum monthly content requirement.
- Allow edits to your content before it's finalized.
If you need a large project or 50+ articles per month, contact Verblio sales for an enterprise plan.
Verblio Review: Our Experience With The Service
Now that we've covered Verblio's service from a theoretical perspective, it's time to describe our actual experience with the company. To make things simple, I'm going to walk you each stage of the process in turn:
- Onboarding
- Plan Selection
- Requesting Content
- Reviewing Content
Alright, let's get started!
1) Onboarding
Our experience as Verblio customers began with a fairly through onboarding questionnaire. The goal here was to get to know our business so that Verblio could match us with writers who were well suited to our needs.
Verblio's onboarding process was broken up into sections:
Industry
The questionnaire began by asking us to select our primary, secondary, and tertiary industries from a long, dropdown menu. Right off the bat, we were impressed by the number of industries Verblio is comfortable working within. All told, 39 industries are represented—everything from "Pets" to "Solar & Sustainability". We went with "SEO & Content" and "Marketing & Advertising" as our primary and secondary industries respectively.
Tone
Next, the questionnaire asked us to describe the tone we were looking for using a series of sliding scales. We were impressed with this section because it allowed us to supply Verblio's writers with a tonality guide that would—in theory—lead to pieces that fit in with others on our blog.
In addition, the available options didn't seem to have many tonal blind spots. Want something entertaining and expert? Move the sliders all the way to "Light-Hearted" and "Niche". Want something inspiring and skimmable?
Go with "Promotional" and "Bullet Points". Point is, there was lots of room for customization and nuance.
Online Presence
The online presence section was simple—Verblio asked for links to our website, blog, and social media accounts. While this section is optional, there are a few compelling reasons to oblige:
- It allows writers to see your tone in action.
- It helps them come up with relevant content ideas.
- It helps them avoid redundant content.
- It ensures CTAs are more targeted.
Audience and Voice
The final section of the onboarding questionnaire targets three key areas of content marketing:
- Audience: Who the content is speaking to (e.g., pet owners aged 24-38).
- Brand Voice: Who the "author" or "voice" behind the content is (e.g., the CEO).
- Brand Persona: What the personality of the author is (e.g., friendly and knowledgeable).
All the fields in this section were free-form, which allowed us to give as much detail on each of these points as we wanted (i.e., a lot).
Summary
The onboarding process was thorough and incredibly intuitive. We felt we had been given ample opportunity to describe what we were looking for, and that left us feeling confident about the rest of the process.
2) Plan Selection
The plan selection process at Verblio is broken up into 4 stages—each designed to allow businesses to customize their order to their specific content needs:
Word Count
The first thing we were asked was how long we wanted each piece of content to be. Pre-set options ranged from 300 words ($34.95) to 2,000 words ($359.95). We also noticed a field for requesting custom pieces up to 3,000 words ($539.95).
Verblio guarantees that pieces over 1,000 words are written by "elite writers" (i.e., the top 10% of writers on the platform). Any pieces under 1,000 words are open to any writer on the platform, regardless of their experience and popularity.
We wanted to see the best that Verblio had to offer. To that end, we opted for a word count of 1,000 words and access to the platform's best writers.
Pieces Per Month
Next up in the order form was a section that asked us to select how many pieces of content we wanted a month… and that's pretty all there is to say about it!
Service Tiers
After selecting our word count and the number of pieces we wanted, it was time to choose a service tier. There were four available, with each subsequent tier offering additional benefits (at a higher price).
When you select a tier, you pay a one time fee that gives you access to the benefits of that tier for all the pieces you order.
The tiers and their benefits:
- Basic (Included): Written content on requested topics.
- Photo (+$19.95): Basic benefits plus two stock photos.
- Optimize (+$39.95): Photo benefits plus backend SEO optimization, 2 proofreads, and CMS formatting.
- Verblio Complete (+$149.95): Optimize benefits plus a dedicated account manager.
For those curious, Verblio Complete's dedicated account managers essentially act as content strategists. They develop content strategies based on the organizational goals businesses provide, connect them with writers that are well-suited to their needs, and personally handle all edits and revision request.
Since we were mainly interested in analyzing Verblio's ability to produce SEO content, we decided to go with the Optimize tier.
Payment Schedule
The final stage of the plan selection process was deciding on a payment schedule. You have two options with any Verblio plan: monthly payments or annual payments.
Opting for annual payments is obviously a larger commitment. However, doing so will net you a 17% discount. Since we weren't planning on renewing our subscription, we went for the monthly option.
Summary
Once again, Verblio provided a well-designed system for choosing a plan that allows businesses to tailor their orders to their content needs.
3) Requesting Content
Once we had selected our plan and paid the monthly fee, we navigated to the "Requests" section of the Verblio web app—the tab you use to request content from Verblio writers.
Verblio uses a fillable form to create briefs (a.k.a., content requests). Once you've created a request, it gets sent to writers who match your requirements, and they get to work.
We found the form to be simple and detail-oriented. Verblio was extremely clear about what information that they expected us to provide. There were sections to providing information about tone, audience, keywords, search intent, reference articles… you name it!
Summary
At the risk of sounding like a broken record, Verblio's content request system was fantastic. We didn't have any issues describing our expectations and felt confident we had given the writer all the information they'd need.
4) Reviewing Content
If you've been reading along diligently, you'll likely have picked up on the fact that we haven't had very many negative things to say about Verblio so far. That's because… well, there hasn't been anything to complain about! Well… that's about to change.
The articles we received from Verblio were average at best and disappointing at worst (with most trending towards the latter). While there were certainly some gems, they were few and far between.
You don't have to take our word for it, though. In this section, we're going to share some excerpts with you to highlight the areas we feel Verblio either succeeded or failed.
The Good
While there aren't a ton of positives to talk about, it would be unfair to say the pieces we received had no redeeming qualities. So, to start things off, let's go over some of the things we liked about our Verblio articles:
Research
A few of the topics we requested from our Verblio writers required a fair bit of research. For example, the What Are The Highest Paid Programming Languages? piece we requested required that the writer seek out employment statistics from various sources to use in a comparison of different programming languages.
All things considered, we were impressed with the amount of research that went into creating the piece. The writer included 58 statistics in total, and while they weren't directly cited, we're happy to confirm that all were accurate.
Relevance
Adding filler is something that many content mills resort to when they're struggling to meet a word count. When you receive a finished piece, you often notice a section that doesn't really fit in with the rest of the content.
Or, you might find a tangent that goes on for a few hundred words more than it needs to. Both of those are examples of filler that detracts from the overall value of the piece—a big no-no in content marketing.
Thankfully, we didn't notice much filler as we edited the articles we received from Verblio. The writers more-or-less stuck with the brief and delivered concise content that prioritized delivering valuable information.
Originality
While providing original content is the bare minimum you should expect from a content writing service, plagiarism does still happen. We're happy to report that all the articles we received were 100% original (albeit poorly cited).
The Bad
Alright, it's time to get to the negatives. As I mentioned earlier, this section is going to be quite a bit longer than the previous one…
Grammar
The Verblio package we selected included not one, but two separate proofreads per piece of content. Based on our edits, we're not convinced that anyone proofread the pieces.
We'll let you be the judge.
Excerpt:
The excerpt above comes from the article What Are The Highest Paid Programming Languages? The markings in red represent edits we needed to make for the passage to be grammatically correct.
This excerpt is striking for a number of reasons, but in our opinion the biggest issue is that it showcases a lack of care on the part of whoever edited it. There were several errors (e.g., "not badly off", "the most popular a programming…", etc.) so glaringly obvious that even Microsoft Spellcheck recognized them.
As we were editing the article, we began to suspect that Verblio's editors had not only neglected to manually proofread the piece, but that they had neglected to use any kind of proofreading tool at all. To test this theory, we decided to upload the piece to Grammarly.
We were surprised to find that the piece earned an overall score of 70% (not good at all). That means within the 1,000 word pieces, there were 70 basic errors detected by the system. While services like Grammarly are by no means a substitute for manual editing, it was disappointing to learn that Verblio's editors hadn't even bothered to use a proofreading tool for basic edits.
Style
When we purchased content from Verblio, we expected to receive final pieces that were—if nothing else—well-written. Sadly, that wasn't the case.
The pieces we received didn't flow well at all—sentence structures were frequently overly complicated and jarring, paragraphs started and ended abruptly, and tone was all over the place.
Excerpt:
The excerpt above comes (once again) from the article What Are The Highest Paid Programming Languages? The markings in red show all the edits we needed to make in order to raise the style and flow of content to the level we were expecting from the service.
To be totally honest, this article in particular was unpublishable when we first received it. Others were better from a style perspective, but all of them required significant editing. Our biggest complaint was that the language used didn't sound natural or conversational—two requirements we specified during both the onboarding and content request stages.
Formatting
As we read through the articles, one thing that stood out to us was the strange formatting choices the writers made. There were several places throughout the articles where formatting was confusing, clumsy, or downright incorrect.
Excerpt:
The excerpt above comes from an article titled What To Wear For A Zoom Interview. Typically, you want articles to be formatted with headings and subheadings designated as H1, H2, H3, and so on. For some reason, the writer decided to forgo this basic principle of SEO and use bullet points instead of H3 tags.
While this was simple enough to fix, the mistake itself is concerning. Verblio advertises its writers—and especially its elite writers—as capable SEOs. Yet, here we see a mistake that seems to imply a lack of understanding of basic SEO formatting.
Excerpt:
This excerpt is from the article What Are The Highest Paid Programming Languages? Here, we see another formatting issue in the fact that the anchor text of the link is far too short to easily convey what is being linked to. While this may seem nit picky, it was a recurring problem in the article we received. All things considered, it points to a general lack of care being put into the polish of the content.
Should you use Verbilio?
Deciding whether to use Verblio for your content needs requires weighing the good against the bad. On the positive side, the research put into the articles, such as the piece on the ‘Highest Paid Programming Languages’, is commendable. Verblio writers included a significant number of accurate statistics, demonstrating a capability for thorough research. Additionally, the content lacked unnecessary filler, adhering closely to the brief and maintaining relevance throughout, which is a crucial aspect of quality content marketing. Moreover, all articles provided were original, avoiding the pitfalls of plagiarism.
However, the drawbacks are notable. The grammar issues observed suggest a lack of adequate proofreading, despite the service including two proofreads per piece. This concern is amplified by the fact that even basic proofreading tools like Grammarly detected numerous errors. The style and flow of the content were also disappointing, with complex and inconsistent structures failing to meet the natural and conversational tone requested. Finally, formatting choices were sometimes perplexing, with SEO principles not being adhered to, casting doubt on the SEO expertise of the writers.
While Verblio does offer some benefits like in-depth research and original content, the significant need for editing in terms of grammar, style, and formatting means that you should carefully consider if the time required to polish the material aligns with your content strategy and resources.
The Verdict
The articles we received from Verblio had several issues in the areas of style, formatting, and grammar. While we weren't expecting to be blown away by the service, we were disappointed by the lack of care that seemed to go into the writing and editing of our pieces. At the same time, many sections in their content didn’t make any grammatical sense at all, which leads us to believe that a GPT-3 tool may have been used.
The biggest issue by far was the lack of quality editing. The best articles appeared to have been checked for things like misspellings and missed punctuation. The worst articles were full of sloppy mistakes. At a tier that advertises two separate proofreading sessions for each piece of content, that's just not going to cut it.
Verblio advertises itself as a platform for "elite writers," yet the content we received from them was anything but elite. In fact, it wasn't much better than what you'd expect to get from an online writing mill.
In short, the content we received from Verblio was low- to mid-quality.
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