Technical SEO
If search engines cannot crawl or understand your site, you are already losing.
That is where technical SEO comes in. It helps you ensure your site works the way it should, so Google can find, index, and show your pages when it matters.
In this section, we break down th problems that hurt websites and how to fix them.
Server errors, canonical tag issues, soft 404s, pages blocked by mistake... all the annoying stuff that gets in the way of ranking properly.
We keep it practical. You will find easy-to-follow fixes, examples from real client work, and clear signs to watch for before small problems turn into bigger traffic issues.
Technical SEO is not something you need to obsess over every day, but you do need to get the basics right.
Once your technical foundation is solid, everything else — your content, your link building, your authority — can finally work the way it should.
Inside Technical SEO:
- How We Fix Server Error (5xx) Problems
- How to Resolve Alternative Page with Proper Canonical Tag
- Fixing Duplicate Google Chose Different Canonical Issues
- How We Prevent Soft 404 Errors
- How to Fix Excluded by Noindex Tag Problems
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Most Recent Articles
Here’s Our Step-by-Step Guide on How We Solve The ‘Redirect Error’ on Google Search Console
Our Guide on How We Resolve The Server Error (5xx) on Google Search Console
How We Fix and Prevent Soft 404 on Google Search Console: Our Comprehensive Guide
How We Resolve ‘Alternative Page With Proper Canonical Tag’ on Google Search Console
How We Fix The 'Blocked by robots.txt' Error in Google Search Console
Frequently Asked Questions
What makes Embarque different from other SEO agencies?
We care about real business growth, not just numbers on a screen. Our SEO brings in visitors who actually turn into customers. Everything is backed by data and strategy, so you know it’s working. Plus, we don’t lock you into long-term contracts, which leads nicely to the next question
Do I need a long-term contract to work with Embarque?
No. We don’t lock you into anything. You pay monthly and cancel anytime if it’s not working for you (but we’re confident it will).
Can you help with local SEO or GEO SEO?
Yes. Whether you need to rank locally on Google or show up in AI-powered search engines like ChatGPT and Perplexity, we make sure your business is easy to find wherever people are searching
How much do Embarque’s SEO services cost?
Our pricing depends on what you need. Check out our pricing section for all the details.
How do I get started with Embarque?
First, pick a plan from our pricing section, and we’ll get you onboarded smoothly. Or, if you’d rather chat first, book a 30-minute discovery call. One of our SEO experts will go over your goals and find the best plan for your business.
What types of businesses do you work with?
We work with fast-growing companies, SaaS brands, and businesses that need more leads from SEO. If you want real growth and not just vanity metrics, we’re a good fit.
Do you offer one-time SEO audits or strategy sessions?
Yes! If you’re not ready for a full-service SEO plan, we can audit your site or build a custom strategy to help you figure out the best next steps.
What is technical SEO and why is it important?
Technical SEO is about making sure search engines can easily crawl, understand, and index your website. If something goes wrong on the technical side — like slow loading pages, broken links, or incorrect canonical tags — your rankings can suffer even if your content is great. Getting the basics right builds trust with Google and keeps your site competitive.
How do I know if my site has technical SEO problems?
You can use tools like Google Search Console to spot issues. Look for problems like crawl errors, server issues, pages excluded from indexing, or mobile usability warnings. Regular technical audits help you catch these problems early before they start hurting your traffic.
Should I fix all technical issues immediately?
Not every technical issue needs urgent attention. Focus first on high-impact problems — anything that affects indexing, crawling, or overall site health. Minor warnings like small page speed improvements can be prioritized after more critical fixes are handled.
How often should I run a technical SEO audit?
For most websites, running a full technical audit every three to six months is enough. If you are pushing big changes like new page launches or redesigns, you should audit more often to catch new problems early.
Can I handle technical SEO myself without a developer?
Yes, for many tasks. Things like fixing broken links, submitting sitemaps, checking indexing, and updating metadata can usually be handled with basic SEO knowledge. More complex issues like server errors might still need a developer's help.
What happens if I ignore technical SEO?
Eventually, your site can lose traffic, suffer from lower rankings, and develop bigger problems that are harder and more expensive to fix later. Small technical issues left unchecked tend to grow over time, making regular maintenance worth the effort.